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Assessment of Demographic Differences Regarding Customer Value in Life Insurance Corporation


Affiliations
1 The Business School University of Jammu, Jammu & Kashmir, India
2 Department of Commerce, University of Jammu, Jammu & Kashmir, India
     

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Aim of this paper is to assess the empirically demographic differences among the customers regarding customer value in Life Insurance Corporation. It is a fact that life insurance players in J&K have realised that their business advantage depends on customer value. The study is based upon the primary data obtained from customers of LIC belonging to various districts of J&K through quota sampling. A questionnaire was framed containing items of demographics and statements measuring customer value based upon seven point Likert scale. The findings indicate that the demographic variables viz., age, qualification, occupation wise, there is no significant difference regarding customer value in the perception of customers of LIC. However, district wise respondents do differ in their opinion regarding customer value in Life Insurance Corporation.

Keywords

Customer Value, LIC, Customer Service, Price.
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  • Assessment of Demographic Differences Regarding Customer Value in Life Insurance Corporation

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Authors

Amit Sharma
The Business School University of Jammu, Jammu & Kashmir, India
Bodh Raj Sharma
Department of Commerce, University of Jammu, Jammu & Kashmir, India

Abstract


Aim of this paper is to assess the empirically demographic differences among the customers regarding customer value in Life Insurance Corporation. It is a fact that life insurance players in J&K have realised that their business advantage depends on customer value. The study is based upon the primary data obtained from customers of LIC belonging to various districts of J&K through quota sampling. A questionnaire was framed containing items of demographics and statements measuring customer value based upon seven point Likert scale. The findings indicate that the demographic variables viz., age, qualification, occupation wise, there is no significant difference regarding customer value in the perception of customers of LIC. However, district wise respondents do differ in their opinion regarding customer value in Life Insurance Corporation.

Keywords


Customer Value, LIC, Customer Service, Price.