Background/Objectives: The satisfaction one gets from different domains in life decides the overall quality of life of people. All the domains of life are important but consumer wellbeing has been considered as aprominent component that affects the Quality of Life. The objective of this paper is to present a new contemporary conceptualization of consumer well-being.
Methods/Statistical analysis: The exploratory research design is used to perform a qualitative research. This is a theoretical paper based on review of various conceptualizations of consumer well-being in existing literature.
Findings: Thorough analysis of literature on various perception and thoughts on consumer well-being has endorsed a more contemporary and general conceptualization.
Improvements/Applications: The new and contemporary conceptualization of consumer well-being offers a crucial footing for research on consumer behavior and satisfaction theories. It provides a vital foundation for empirical research on the topic.