Indian Journal of Economics and Development

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Consumers’ Preference for Value-Added Products of Finger Millet (Eleusine coracana)


Affiliations
1 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, Bengaluru, India
 

Objectives: To assess the consumers’ preference for value-added products of finger millet.

Methodology: 80 consumers of Finger Millet were randomly selected from Bangalore Metropolitan and Doddaballapura taluk, Karnataka, India. The primary data was collected using a pre-tested, structured schedule prepared for the purpose.

Findings: While preferring the value added products of finger millet highest ranking was assigned to nutritional aspects followed by health value in Doddaballapura town and Bengaluru Metropolitan as there is an increasing awareness about nutritional and health value of the food among the consumers in the society today. Consumers preferred different value added products of finger millet among those products, flour and malt consumption per month was higher in both the study areas. The source of information to purchase value added products in both the study areas was melas / food festivals and newspapers/ magazines. Majority of the consumers took impulsive decisions to purchase value added products.

Policy suggestions: As finger millet and its value added products are healthy, nutritious, good for immunity, tasty and convenient for storage and consumption, the product promotional activities are to be under taken by the department of marketing, department of publicity and information, GOK, and through print and electronic media to further educate the consumers and to enhance the marketability and consumption of the products.


Keywords

Consumer's Preference, Value Addition, Awareness, Source of Information.
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  • R. Chaturvedi, S. Srivastava. Genotype variations in physical, nutritional and sensory quality of popped grains of amber and dark genotypes of finger millet. Journal of Food Science Technology. 2008; 45(5), 443-446.

  • I. Kaur, S. Singh. Consumer behaviour of purchase of processed cereal food products in Punjab. Journal of Business and Management. 2014; 6(2), 47-57.

  • D.D. Wadikar, K.S. Premavalli, Y.S. Satyanarayanaswamy, A.S. Bawa. Lipid profile of finger millet (Eleusine coracana) varieties. Journal of Food Science and Technology-Mysore. 2007; 44(1), 79-81.


Abstract Views: 294

PDF Views: 264




  • Consumers’ Preference for Value-Added Products of Finger Millet (Eleusine coracana)

Abstract Views: 294  |  PDF Views: 264

Authors

H. Harshitha
Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, Bengaluru, India
M. S. Jayaram
Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, Bengaluru, India

Abstract


Objectives: To assess the consumers’ preference for value-added products of finger millet.

Methodology: 80 consumers of Finger Millet were randomly selected from Bangalore Metropolitan and Doddaballapura taluk, Karnataka, India. The primary data was collected using a pre-tested, structured schedule prepared for the purpose.

Findings: While preferring the value added products of finger millet highest ranking was assigned to nutritional aspects followed by health value in Doddaballapura town and Bengaluru Metropolitan as there is an increasing awareness about nutritional and health value of the food among the consumers in the society today. Consumers preferred different value added products of finger millet among those products, flour and malt consumption per month was higher in both the study areas. The source of information to purchase value added products in both the study areas was melas / food festivals and newspapers/ magazines. Majority of the consumers took impulsive decisions to purchase value added products.

Policy suggestions: As finger millet and its value added products are healthy, nutritious, good for immunity, tasty and convenient for storage and consumption, the product promotional activities are to be under taken by the department of marketing, department of publicity and information, GOK, and through print and electronic media to further educate the consumers and to enhance the marketability and consumption of the products.


Keywords


Consumer's Preference, Value Addition, Awareness, Source of Information.

References