Objectives: To assess the consumers’ preference for value-added products of finger millet.
Methodology: 80 consumers of Finger Millet were randomly selected from Bangalore Metropolitan and Doddaballapura taluk, Karnataka, India. The primary data was collected using a pre-tested, structured schedule prepared for the purpose.
Findings: While preferring the value added products of finger millet highest ranking was assigned to nutritional aspects followed by health value in Doddaballapura town and Bengaluru Metropolitan as there is an increasing awareness about nutritional and health value of the food among the consumers in the society today. Consumers preferred different value added products of finger millet among those products, flour and malt consumption per month was higher in both the study areas. The source of information to purchase value added products in both the study areas was melas / food festivals and newspapers/ magazines. Majority of the consumers took impulsive decisions to purchase value added products.
Policy suggestions: As finger millet and its value added products are healthy, nutritious, good for immunity, tasty and convenient for storage and consumption, the product promotional activities are to be under taken by the department of marketing, department of publicity and information, GOK, and through print and electronic media to further educate the consumers and to enhance the marketability and consumption of the products.