LIC of India is still leading life insurance provider. Due to strong management framework of claim settlement and uses of intranet technology, claims settlements are done in proper manner and within said durations. Now days most people are covered under the life insurance and they are also aware of various types of life insurance services. They consider claim settlement process and it ratio while buying any life insurance product. If not aware then employees of LIC of India provides information along with their support at the time of sell and claim settlement, which helps in increasing the sales. Chi-square test is applied in the paper to check the authenticity of data given by respondents. This study is focused on the claim settlement process, quality of services provided by LIC and its impact on the sales of life insurance policies.
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