Indian Journal of Economics and Development

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The Indian telecom industry is one of the fastest growing in the world and is projected that India will have 'billion plus' mobile users by 2015. This research study pull the attention on mobile number portability with the special consideration given on porting, porting time, porting costs/fee, Customer demographics, customer awareness, Easy entry of new operator, launch of services by new operators, attractive/aggressive tariff plans, innovative services, quality of service, Voice quality, low call drops and state-of-the-art customer service setup etc. Chi square test is applied in the paper to check the authenticity of data given by the respondents. This research aims to figure out the impact of mobile number portability on service providers and service users with the effect on sale of IDEA and strategies adopted to retain and attract customers by IDEA cellular limited.

Keywords

Mobile Number Portability (MNP), Indian Telecom Industry, Idea Cellular Ltd
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