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A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City


Affiliations
1 Bharathiar School of Management and Entrepreneur Development, India
2 Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, India
 

The consumer bahaviour plays an important role in marketing. This is influenced by various factors. In the changing global scenario we find that consumers needs and wants to buy a product also changes with it. In this study titled "A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City" the researcher has assessed the socio-economic profile ,shopping pattern consumer and found out the factors influencing the consumer to purchase the selected FMCG products. The primary data required for the study was collected through questionaire which was distributed to 400 samples chosen from coimbatore city .The tools used for analysis are percentage analysis,garrett ranking and chi-square. From this study it was found that most of the consumers are influenced by brand and quality in purchase of FMCG products. There by the researcher has suggested to improve the quality in FMCG product through product development and external monitoring.

Keywords

Consumer Behaviour, FMCG Product, Socio-economic Profile of Consumer, Factors Influencing
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  • Muthuvelayutham(2012) The Study of Consumer Brand Loyalty on FMCG- Cosmetic Products with Special Reference to Madurai. European Journal of Scientific Research ISSN 1450-216X Vol.71 No.1 (2012), pp. 127-143.

  • Chandrasekhar (2012) Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG. IOSR Journal of Business and Management (IOSRJBM) ISSN: 2278-487X Volume 3, Issue 2 (July-Aug. 2012), PP 50-67.

  • SureshBhagwat (2011) FMCG Markets to contribute in Indian rural Economy perspective in global era. Half yearly Vision research review research journal vol. I, issue. I, June 2011 to Nov. 2011, ISSN 2250-169.

  • Gihan Wijesundera (2010) Factors influencing the demand of beauty soap among female consumers in the greater Colombo region. ICBI 2010 - University of Kelaniya, Sri Lanka.

  • Nuntasaree Sukat (April 2009) in this article “A model of male consumer behaviour in buying skin care products in Thailand. ABAC Journal Vol. 29, No. 1 (January-April 2009, pp.39-52).


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  • A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City

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Authors

S. Mahalingam
Bharathiar School of Management and Entrepreneur Development, India
P. Nandha Kumar
Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, India

Abstract


The consumer bahaviour plays an important role in marketing. This is influenced by various factors. In the changing global scenario we find that consumers needs and wants to buy a product also changes with it. In this study titled "A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City" the researcher has assessed the socio-economic profile ,shopping pattern consumer and found out the factors influencing the consumer to purchase the selected FMCG products. The primary data required for the study was collected through questionaire which was distributed to 400 samples chosen from coimbatore city .The tools used for analysis are percentage analysis,garrett ranking and chi-square. From this study it was found that most of the consumers are influenced by brand and quality in purchase of FMCG products. There by the researcher has suggested to improve the quality in FMCG product through product development and external monitoring.

Keywords


Consumer Behaviour, FMCG Product, Socio-economic Profile of Consumer, Factors Influencing

References