Indian Journal of Education and Information Management

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Two Wheeler: Blessing for Middle Class Consumers


Affiliations
1 Management studies, ponjesly college of Engineering, Parvathipuram, Nagercoil-629 003, Kanyakumari District, Tamil Nadu, India
 

In the present investigation an attempt was made to explore the influencing effect of two-wheeler is a blessing to middle class consumers. Demand under ordinary circumstance is the function of price. Demand does not confine to price alone, but also too many economic and non-economic factors like income, price of substitutes, price of complementary goods and taste of the consumers. Present study has examined the theory of demand in the light of such factors and a significant determinant. It examines the demand factor which relates to the demand for two-wheelers in kanyakumari district.

Keywords

Two-wheelers, Consumers, Kanyakumari, Economics, Transport
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  • Aditi Roy Ghatak (1984) Its Boom time for the twowheeler. Capital, Vol.192, No.4784, July 1984.

  • Chitale AV (1999) Kinetic Engineering testing time a head. The Hindu survey of Indian industry, 1999.

  • Dilip Bam (1990) How to select your perfect Twowheeler, P.3.

  • Rahul Bajaj (1986) Market forces take over. The Hindu survey of industry, p.201.

  • Ranjana Pendharkar (1979) Automobile Industry the vehicle Growth. The Economic Scene, Vol. IV, No 6.


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  • Two Wheeler: Blessing for Middle Class Consumers

Abstract Views: 275  |  PDF Views: 0

Authors

G. Arumugasamy
Management studies, ponjesly college of Engineering, Parvathipuram, Nagercoil-629 003, Kanyakumari District, Tamil Nadu, India

Abstract


In the present investigation an attempt was made to explore the influencing effect of two-wheeler is a blessing to middle class consumers. Demand under ordinary circumstance is the function of price. Demand does not confine to price alone, but also too many economic and non-economic factors like income, price of substitutes, price of complementary goods and taste of the consumers. Present study has examined the theory of demand in the light of such factors and a significant determinant. It examines the demand factor which relates to the demand for two-wheelers in kanyakumari district.

Keywords


Two-wheelers, Consumers, Kanyakumari, Economics, Transport

References