Adoption of Digital Modes of Financial Services: A Gender Perspective

The study is a contribution to the growing body of literature on the gender dimension of financial inclusion. The aim of the paper is to analyse the level of adoption and preference with respect to digital modes of accessing financial services, and also to examine if there is any association between the usage of these digital modes and gender. The data on usage of digital channels of accessing financial services is collected through a primary online survey, adopting convenience sampling. The results show that both men and women adopt multiple channels to access financial services available digitally. However, on an average, the level of adoption among the male gender is higher compared to women, where men prove to be more financially and digitally savvy. The results also reveal that gender is significantly associated with the use of different channels, except for the use of Internet banking and debit and credit cards, which involve less complexities and offer more convenience and ease.