International Journal of Hospitality and Tourism Systems

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Role of Smartphones in Destination Promotion and its Impact on Travel Experience


Affiliations
1 Research Scholar, Institute of Tourism and Hotel Management, Bundelkhand University, Jhansi, Uttar Pradesh, India
2 Professor, Institute of Tourism and Hotel Management, Bundelkhand University, Jhansi, Uttar Pradesh, India
     

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Inevitably, the impact of mobile phone and internet on general society has been extensive at global level. Modern-day tourists see smartphones as their perfect travel partner. Mobile technology has made them more confident by reducing risk factor and making travel more flexible and quicker than ever before. Tourists use mobile technology at various stages of their decision process. This is the reason mobile technology can be perfectly used for destination promotion in travel and tourism industry. In addition to this, use of smartphones can significantly transform the travel experience by changing conventional methods of seeking information, selecting destination, exploring destination and post tour management. This study aims at developing an in-depth understanding of how smartphones can help in destination promotion and their impact on transforming travel experience. The results prove that smartphones can change tourists’ behavior and emotional states by addressing a wide variety of information needed while selecting and exploring the destination, sharing experiences, and “storing” memories. The inferences of this study depict a huge potential for smartphones in transforming various aspects of the tourism business.

Keywords

Destination Promotion, Internet, Smartphone and Tourist Experience.
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  • Role of Smartphones in Destination Promotion and its Impact on Travel Experience

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Authors

G. Srinivaasan
Research Scholar, Institute of Tourism and Hotel Management, Bundelkhand University, Jhansi, Uttar Pradesh, India
Sunil Kumar Kabia
Professor, Institute of Tourism and Hotel Management, Bundelkhand University, Jhansi, Uttar Pradesh, India

Abstract


Inevitably, the impact of mobile phone and internet on general society has been extensive at global level. Modern-day tourists see smartphones as their perfect travel partner. Mobile technology has made them more confident by reducing risk factor and making travel more flexible and quicker than ever before. Tourists use mobile technology at various stages of their decision process. This is the reason mobile technology can be perfectly used for destination promotion in travel and tourism industry. In addition to this, use of smartphones can significantly transform the travel experience by changing conventional methods of seeking information, selecting destination, exploring destination and post tour management. This study aims at developing an in-depth understanding of how smartphones can help in destination promotion and their impact on transforming travel experience. The results prove that smartphones can change tourists’ behavior and emotional states by addressing a wide variety of information needed while selecting and exploring the destination, sharing experiences, and “storing” memories. The inferences of this study depict a huge potential for smartphones in transforming various aspects of the tourism business.

Keywords


Destination Promotion, Internet, Smartphone and Tourist Experience.

References