International Journal of Hospitality and Tourism Systems

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Antecedents and Consequences of Destination Brand Experience (DBE):A Conceptual Framework


Affiliations
1 Assistant Professor, Institute of Innovation in Technology & Management (IITM), New Delhi, India
2 Professor, International Management Institute, New Delhi, India
3 Assistant Professor, International Management Institute, New Delhi, India
     

   Subscribe/Renew Journal


The main purpose of the present research is to present a conceptual model on destination brand experience (DBE). Wherein, the antecedents and consequences of DBE are identified with the help of past literature. Five antecedents (i.e., marketing strategies, service quality, tourist psychological factors, tourist personal interest, and resident behavior) and five consequences (i.e., tourist satisfaction, brand loyalty, brand credibility, and brand equity) of DBE have been identified in the present study. This study will help destination marketers and practitioners to formulate strategies to deliver quality DBE to the tourists in order to reap positive outcomes.

Keywords

Customer Satisfaction, Tourist Satisfaction, Service Quality, Domestic Tourism, Resort Tourism.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.

  • Ashworth, G. (1993). Marketing of places: What are we doing?. Urban marketing in Europe, Portland, Oregon: Creative Leap Books.

  • Barnes, S. J., Mattsson, J., & Sørensen, F. (2014). Destination brand experience and visitor behavior: Testing a scale in the tourism context. Annals of Tourism Research, 48, 121-139.

  • Beckman, E., Kumar, A., & Kim, Y.-K. (2013). The impact of brand experience on downtown success. Journal of Travel Research, 52(5), 646-658.

  • Blain, C., Stuart, E. L., & Ritchie, J. R. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43, 328-338.

  • Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.

  • Bosangit, C., Hibbert, S., & McCabe, S. (2015). If I was going to die I should at least be having fun: Travel blogs, meaning and tourist experience. Annals of Tourism Research, 55, 1-14.

  • Brakus, B. H. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty?. Journal of Marketing, 73, 52-68.

  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116.

  • Carbone, L. P., & Haeckel, S. H. (1994). Engineering customer experiences. Marketing Management, 3(3), 8-19.

  • Chan, W. Y., To, C. K. M., & Chu, W. C. (2016). Desire for experiential travel, avoidance of rituality and social esteem: An empirical study of consumer response to tourism innovation. Journal of Innovation and Knowledge, 1(1), 24-35.

  • Chand, M., & Kumar, S. (2014). Comparison of service quality perceptions of Chinese tourists’ visiting golden triangle in India. International Journal of Hospitality and Tourism Systems, 7(1), 74-81.

  • Chand, M., Kumar, A., & Kaule, H. (2016). Association between tourist satisfaction dimensions and nationality: An empirical investigation. International Journal of Hospitality and Tourism Systems, 9(2), 74.

  • Chandralal, L., & Valenzuela, F. R. (2015). Memorable tourism experiences: Scale development. Contemporary Management Research, 11(3), 291-310.

  • Chen, S., & Noci, G. (2014). Segmenting Chinese tourists by the expected experience at theme Parks. Procedia - Social and Behavioral Sciences, 109, 1230-1236.

  • Choo, H., Park, S. Y., & Petrick, J. F. (2011). The influence of the resident’s identification with a tourism destination brand on their behavior. Journal of Hospitality Marketing and Management, 20(2), 198-216.

  • Dițoiu, M. C., & Căruntu, A.-L. (2014). Sensory experiences regarding five-dimensional brand destination. Procedia - Social and Behavioral Science, 109, 301-306.

  • Farquhar, P. H. (1994). Strategic challenges for branding. Marketing Management, 3(2), 8-15.

  • Gómez, M., Lopez, C., & Molina, A. (2015). A model of tourism destination brand equity: The case of wine tourism destinations in Spain. Tourism Management, 51, 210-222.

  • Gupta, S. K., & Sharma, N. (2016). Evaluation of guest satisfaction about hospitality services: A case of

  • units in Nainital, Uttarakhand. International Journal of Hospitality and Tourism Systems, 9(2), 47.

  • Hankinson, G. (2009). Managing destination brands: Establishing a theoretical foundation. Journal of Marketing Management, 25(1-2), 97-115.

  • Hosany, S., & Gilbert, D. (2010). Measuring tourists’ emotional experiences toward hedonic holiday destinations. Journal of Travel Research, 49(4), 513-526.

  • Hudson, S., & Ritchie, J. R. B. (2009). Branding a memorable destination experience. The case of ‘Brand Canada’. International Journal of Tourism Research, 11(2), 217-228.

  • Hunt, L. M. (2008). Examining state dependence and place attachment within a recreational fishing site choice model. Journal of Leisure Research, 40(1), 110-127.

  • Iglesias, O., Singh, J. J., & Batista-Foguet, J. M. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management, 18(8), 570-582.

  • Jeuring, J. H. G., & Haartsen, T. (2017). Destination branding by residents: The role of perceived responsibility in positive and negative word-of-mouth. Tourism Planning and Development, 14(2), 240-259.

  • Kaushal, V., Sharma, S., & Reddy, G. M. (2018). A structural analysis of destination brand equity in mountainous tourism destination in northern India. Tourism and Hospitality Research. Retrieved from https://doi.org/10.1177/1467358418781442

  • Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity. New Jersey: Prentice Hall.

  • Khan, I., & Rahman, Z. (2015). A review and future directions of brand experience research. International Strategic Management Review, 3(1-2), 1-14.

  • Kim, K. H., Kim, K. S., Kim, D. Y., Kim, J. H., & Kang, S. H. (2008). Brand equity in hospital marketing. Journal of Business Research, 61(1), 75-82.

  • Kirillova, K., & Lehto, X. (2015). Destination aesthetics and aesthetic distance in tourism experience. Journal of Travel and Tourism Marketing, 32(8), 1051-1068.

  • Kivela, J., & Crotts, J. C. (2006). Tourism and gastronomy: Gastronomy’s influence on how tourists experience a destination. Journal of Hospitality and Tourism Research, 30(3), 354-377.

  • Klaus, P., & Maklan, S. (2007). The role of brands in a service-dominated world. Journal of Brand Management, 15(2), 115-122.

  • Kramer, R. M., & Tyler, T. R. (Eds.). (1996). Trust in organizations: Frontiers of theory and research. Sage Publications.

  • Kumar, V., & Kaushik, A. K. (2017). Achieving destination advocacy and destination loyalty through destination brand identification. Journal of Travel and Tourism Marketing, 34(9), 1247-1260.

  • Laaksonen, P., Laaksonen, M., Borisov, P., & Halkoaho, J. (2006). Measuring image of a city: A qualitative approach with case example. Place Branding, 2(3), 210-219.

  • Landrum, H., Prybutok, V. R., & Zhang, X. (2007). A comparison of Magal’s service quality instrument with SERVPERF. Information and Management, 44(1), 104-113.

  • Lin, C. H., & Kuo, B. Z. L. (2016). The behavioral consequences of tourist experience. Tourism Management Perspectives, 18, 84-91.

  • Maitland, R. (2010). Everyday life as a creative experience in cities. International Journal of Culture Tourism and Hospitality Research, 4(3), 176-185.

  • Murphy, L., Benckendorff, P., & Moscardo, G. (2007). Linking travel motivation, tourist self-image and destination brand personality. Journal of Travel and Tourism Marketing, 22(2), 45-59.

  • Narayan, B., Rajendran, C., Sai, L. P., & Gopalan, R. (2009). Dimensions of service quality in tourism - An Indian perspective. Total Quality Management and Business Excellence, 20(1), 61-89.

  • Othman, R., Musa, R., Muda, M., & Mohamed, R. N. (2016). Conceptualization of immersive brand experience (IBX) Measurement scale of emotion. Procedia Economics and Finance, 37, 208-213.

  • Pawaskar, P., & Goel, M. (2014). A conceptual model: Multisensory marketing and destination branding. Procedia Economics and Finance, 11, 255-267.

  • Poon, W. C., & Low, K. L. T. (2005). Are travellers satisfied with Malaysian hotels?. International Journal of Contemporary Hospitality Management, 17, 217-227.

  • Poria, Y., Butler, R., & Airey, D. (2004). Links between tourists, heritage, and reasons for visiting heritage sites. Journal of Travel and Research, 43(1), 19-28.

  • Rajaratnam, S. D., Munikrishnan, U. T., Sharif, S. P., & Nair, V. (2014). Service quality and previous experience as a moderator in determining tourists’ satisfaction with rural tourism destinations in Malaysia: A partial least squares approach. Procedia - Social and Behavioral Sciences, 144, 203-211.

  • Ritchie, J. B., Tung, V. W., & Ritchie, R. J. (2011). Tourism experience management research emergence, evolution and future directions. International Journal of Contemporary Hospitality Management, 23(4), 419-438.

  • Rodríguez del Bosque, I., San Martín, H., Collado, J., & del Mar García de los Salmones, M. (2009). A framework for tourist expectations. International Journal of Culture, Tourism and Hospitality Research, 3(2), 139-147.

  • Seljeseth, P. I., & Korneliussen, T. (2015). Experience-based brand personality as a source of value co-creation: The case of Lofoten. Scandinavian Journal of Hospitality and Tourism, 15(sup1), 48-61.

  • Sharma, A., & Shruti (2015). Impact of promotion on destination reputation: A case of Gujarat. International Journal of Hospitality and Tourism Systems, 8(1).

  • Shuchita, B., & Gupta, D. R. (2016). Evaluating local residents perception and participation in community based tourism development: A case study of Jammu region. International Journal of Hospitality and Tourism Systems, 9(2), 26-37.

  • Wagner, O., & Peters, M. (2009). Can association methods reveal the effects of internal branding on tourism destination stakeholders?. Journal of Place Management and Development, 2(1), 52-69.

  • Whelan, S., & Wohlfeil, M. (2006). Communicating brands through engagement with ‘lived’experiences. Journal of Brand Management, 13(4-5), 313-329.

  • Yang, Y., Liu, X., & Li, J. (2015). How customer experience affects the customer-based brand equity for tourism destinations. Journal of Travel and Tourism Marketing, 32, S97-S113.

  • Zatori, A. (2013). Tourism experience creation from a business perspective. Budapest: Cornivus, University of Budapest, Doctoral Thesis.

  • Zouni, G., & Kouremenos, A. (2008). Do tourism providers know their visitors? An investigation of tourism

  • experience at a destination. Tourism and Hospitality Research, 4(1), 282-297.


Abstract Views: 411

PDF Views: 0




  • Antecedents and Consequences of Destination Brand Experience (DBE):A Conceptual Framework

Abstract Views: 411  |  PDF Views: 0

Authors

Kirti Singh Dahiya
Assistant Professor, Institute of Innovation in Technology & Management (IITM), New Delhi, India
Dharminder Kumar Batra
Professor, International Management Institute, New Delhi, India
Vinod Kumar
Assistant Professor, International Management Institute, New Delhi, India

Abstract


The main purpose of the present research is to present a conceptual model on destination brand experience (DBE). Wherein, the antecedents and consequences of DBE are identified with the help of past literature. Five antecedents (i.e., marketing strategies, service quality, tourist psychological factors, tourist personal interest, and resident behavior) and five consequences (i.e., tourist satisfaction, brand loyalty, brand credibility, and brand equity) of DBE have been identified in the present study. This study will help destination marketers and practitioners to formulate strategies to deliver quality DBE to the tourists in order to reap positive outcomes.

Keywords


Customer Satisfaction, Tourist Satisfaction, Service Quality, Domestic Tourism, Resort Tourism.

References