International Journal of Hospitality and Tourism Systems

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Antecedents and Consequences of Destination Brand Experience (DBE):A Conceptual Framework


Affiliations
1 Assistant Professor, Institute of Innovation in Technology & Management (IITM), New Delhi, India
2 Professor, International Management Institute, New Delhi, India
3 Assistant Professor, International Management Institute, New Delhi, India
     

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The main purpose of the present research is to present a conceptual model on destination brand experience (DBE). Wherein, the antecedents and consequences of DBE are identified with the help of past literature. Five antecedents (i.e., marketing strategies, service quality, tourist psychological factors, tourist personal interest, and resident behavior) and five consequences (i.e., tourist satisfaction, brand loyalty, brand credibility, and brand equity) of DBE have been identified in the present study. This study will help destination marketers and practitioners to formulate strategies to deliver quality DBE to the tourists in order to reap positive outcomes.

Keywords

Customer Satisfaction, Tourist Satisfaction, Service Quality, Domestic Tourism, Resort Tourism.
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  • Antecedents and Consequences of Destination Brand Experience (DBE):A Conceptual Framework

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Authors

Kirti Singh Dahiya
Assistant Professor, Institute of Innovation in Technology & Management (IITM), New Delhi, India
Dharminder Kumar Batra
Professor, International Management Institute, New Delhi, India
Vinod Kumar
Assistant Professor, International Management Institute, New Delhi, India

Abstract


The main purpose of the present research is to present a conceptual model on destination brand experience (DBE). Wherein, the antecedents and consequences of DBE are identified with the help of past literature. Five antecedents (i.e., marketing strategies, service quality, tourist psychological factors, tourist personal interest, and resident behavior) and five consequences (i.e., tourist satisfaction, brand loyalty, brand credibility, and brand equity) of DBE have been identified in the present study. This study will help destination marketers and practitioners to formulate strategies to deliver quality DBE to the tourists in order to reap positive outcomes.

Keywords


Customer Satisfaction, Tourist Satisfaction, Service Quality, Domestic Tourism, Resort Tourism.

References