Exploring Tourists’ Socio-Psychological Disequilibrium

Tourism is rising as a leisure activity among millennials, it is growing at a very fast pace. To understand this growth, this study is focusing on the socio-psychology aspect of the people. The factors causing socio-psychological disequilibrium have been explored through the statistical technique. The study sample consisted of residents from Delhi. Theoretically, five constructs were developed of disequilibrium and same factors were extracted through exploratory factor analysis. The identified factors are escape, relaxation, self-development, family needs & socialisation. In addition, the study has tested how the factors are acting as a push for the people, which cause them to move from their residence to the destination. The scale has been validated through establishing content validity & construct validity. The reliability of the research instrument has been tested through a split-half form of reliability. The study helps the tourism managers to understand their customer’s motivations so as to market and cater them accordingly.