International Journal of Hospitality and Tourism Systems

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Memorable Tourism Experience, Destination Image, Satisfaction and Behavioral Intention: A Study of Tourist in Pondicherry, India


Affiliations
1 Research Scholar, Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India
2 Professor, Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India
3 Associate Professor, Jamal Institute of Management, Jamal Mohamed College (Autonomous), Tiruchirapalli, Tamil Nadu, India
     

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This study empirically investigated memorable tourism experience direct and indirect effects on behavioral intention through destination image and tourist overall satisfaction. This research was conducted using data collected from 390 tourists visited Pondicherry, Tamil Nadu, India. Using SmartPLS - SEM, the research model was tested. The research indicated that all the seven dimensions of memorable tourism experience had positive association. Memorable tourism experience strongly influences destination image and satisfaction. Destination image of Pondicherry and overall tourist’s satisfaction acted as moderating construct between memorable tourism experience and behavioral intention. This study proved that memorable tourism experience, destination image and tourists overall satisfaction jointly influence strongly behavioral intention..

Keywords

Memorable Tourism Experience, Destination Image, Satisfaction, Behavioral Intention
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  • Memorable Tourism Experience, Destination Image, Satisfaction and Behavioral Intention: A Study of Tourist in Pondicherry, India

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Authors

B. Monika
Research Scholar, Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India
N. Thamaraiselvan
Professor, Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India
G. Sivanesan
Associate Professor, Jamal Institute of Management, Jamal Mohamed College (Autonomous), Tiruchirapalli, Tamil Nadu, India

Abstract


This study empirically investigated memorable tourism experience direct and indirect effects on behavioral intention through destination image and tourist overall satisfaction. This research was conducted using data collected from 390 tourists visited Pondicherry, Tamil Nadu, India. Using SmartPLS - SEM, the research model was tested. The research indicated that all the seven dimensions of memorable tourism experience had positive association. Memorable tourism experience strongly influences destination image and satisfaction. Destination image of Pondicherry and overall tourist’s satisfaction acted as moderating construct between memorable tourism experience and behavioral intention. This study proved that memorable tourism experience, destination image and tourists overall satisfaction jointly influence strongly behavioral intention..

Keywords


Memorable Tourism Experience, Destination Image, Satisfaction, Behavioral Intention

References