International Journal of Hospitality and Tourism Systems

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Memorable Tourism Experience, Destination Image, Satisfaction and Behavioral Intention: A Study of Tourist in Pondicherry, India


Affiliations
1 Research Scholar, Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India
2 Professor, Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India
3 Associate Professor, Jamal Institute of Management, Jamal Mohamed College (Autonomous), Tiruchirapalli, Tamil Nadu, India
     

   Subscribe/Renew Journal


This study empirically investigated memorable tourism experience direct and indirect effects on behavioral intention through destination image and tourist overall satisfaction. This research was conducted using data collected from 390 tourists visited Pondicherry, Tamil Nadu, India. Using SmartPLS - SEM, the research model was tested. The research indicated that all the seven dimensions of memorable tourism experience had positive association. Memorable tourism experience strongly influences destination image and satisfaction. Destination image of Pondicherry and overall tourist’s satisfaction acted as moderating construct between memorable tourism experience and behavioral intention. This study proved that memorable tourism experience, destination image and tourists overall satisfaction jointly influence strongly behavioral intention..

Keywords

Memorable Tourism Experience, Destination Image, Satisfaction, Behavioral Intention
Subscription Login to verify subscription
User
Notifications
Font Size


  • Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681.

  • Bentler, P. M., & Chou, C. P. (1986). Statistics for parameter expansion and contraction in structure models. Presented at the Meeting of the American Educational Research Associations, San Francisco.

  • Blodgett, J. G., & Granbois, D. H. (1992). Toward an integrated conceptual model of consumer complaining behavior. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 5, 93-103.

  • Bornstein, M. H., Jager, J., & Putnick, D. L. (2013). Sampling in developmental science: Situations, shortcomings, solutions, and standards. Developmental Review, 33(4), 357-370.

  • Callanan, M., & Thomas, S. (2005). Volunteer tourism: Deconstructing volunteer activities within a dynamic environment. In M. Novelli (Ed.), Niche Tourism: Contemporary Issues and Trends (pp. 183200). New York, NY: Elsevier.

  • Camison, C., Puig-Denia, A., Fores, B., Fabra, M. E., Munoz, A., & Munoz Martinez, C. E. S. A. R. (2016). The importance of internal resources and capabilities and destination resources to explain firm competitive position in the Spanish tourism industry. International Journal of Tourism Research, 18(4), 341-356.

  • Chandralal, L., & Valenzuela, F. (2013). Exploring memorable tourism experiences: Antecedents and behavioral outcomes. Journal of Economics, Business and Management, 1(2), 177-181.

  • Chandralal, L., & Valenzuela, F. (2015). Memorable tourism experiences: Scale development. Contemporary Management Research, 11(3), 291-310.

  • Chi, C. G. Q. (2012). An examination of destination loyalty: Differences between first-time and repeat visitors. Journal of Hospitality & Tourism Research, 36(1), 3-24.

  • Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636.

  • Cohen, E. (1979). A phenomenology of tourist types. Sociology, 13, 179201.

  • Coudounaris, D. N., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. Psychology & Marketing, 34(12), 1084-1093.

  • Dunman, T., & Mattila, A. (2005). The role of affective factors on perceived cruise vacation value. Tourism Management, 26, 311-323.

  • Farber, M. E., & Hall, T. E. (2007). Emotion and enviro-nment: Visitors’ extraordinary experiences along the Dalton Highway in Alaska. Journal of Leisure Research, 39(2), 248–270.

  • Funk, D. C., & Bruun, T. J. (2007). The role of socio-psychological and culture education motives in marketing international sport tourism: A cross-cultural perspective. Tourism Management, 28(3), 806-819.

  • Gartner, W. C., & Hunt, J. D. (1987). An analysis of state image change over a twelve-year period (1971-1983). Journal of Travel Research, 26(2), 15-19.

  • Hair, J., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Pearson Education International.

  • Hair, J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Thousand Oaks, CA: Sage.

  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.

  • Hosany, S., & Gilbert, D. (2010). Measuring tourists’ emotional experiences toward hedonic holiday desti-nations. Journal of Travel Research, 49(4), 513-526.

  • Hosany, S., & Witham, M. (2010). Dimensions of cruisers’ experiences, satisfaction, and intention to recommend. Journal of Travel Research, 49(3), 351-364.

  • Kim, J. H. (2017). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7 ), 856-870.

  • Kim, J. H., & Ritchie, J. B. (2014). Cross-cultural validation of a memorable tourism experience scale (MTES). Journal of Travel Research, 53(3), 323-335.

  • Kim, J.-H. (2010). Determining the factors affecting the nature of memorable experience of travel experiences. Journal of Travel & Tourism Marketing, 27(8), 780-796.

  • Kim, J.-H., Ritchie, J., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(12), 12-25.

  • Oliver, R. L. (1999). Whence consumer loyalty? The Journal of Marketing, 63, 33-44.

  • Otto, J., & Ritchie, J. (1996). The service experience in tourism. Tourism Management, 17(3), 165-174.

  • Park, J. Y., & Jang, S. S. (2014). Why do customers switch? More satiated or less satisfied. International Journal of Hospitality Management, 37, 159-170.

  • Pearce, D. G. (1987). Tourism today: A geographical analysis. Harlow: Longman.

  • Poria, Y., Butler, R., & Airey, D. (2004). Links between tourists, heritage, and reasons for visiting heritage sites. Journal of Travel Research, 43(1), 19-28.

  • Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342-356.

  • Prayag, G., Hosany, S., & Odeh, K. (2013). The role of tourists’ emotional experiences and satisfaction in understanding behavioural intentions. Journal of Destination Marketing & Management, 2, 118-127.

  • Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41-54.

  • Prebensen, N. K., & Xie, J. (2017). Efficacy of co-creation and mastering on perceived value and satisfaction in tourists’ consumption. Tourism Management, 60, 166-176.

  • Robinson, M., & Novelli, M. (2005). Niche tourism: An introduction. In M. Novelli (Ed.), Niche Tourism: Contemporary Issues, Trends and Cases (p. 114). Oxford: Elsevier Butterworth-Heinemann.

  • Sharma, P., & Nayak, J. K. (2018a). Testing the role of tourists’ emotional experiences in predicting destination image, satisfaction, and behavioral intentions: A case of wellness tourism. Tourism Management Perspectives, 28, 41-52.

  • Veasna, S., Wu, W. Y., & Huang, C. H. (2013). The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image. Tourism Management, 36, 511-526.

  • Williams, P., & Soutar, G. N. (2009). Value, satisfaction and behavioral intentions in an adventure tourism context. Annals of Tourism Research, 36(3), 413-438.

  • Zeithaml, V., Berry, L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing Management, 60, 31-46.


Abstract Views: 320

PDF Views: 0




  • Memorable Tourism Experience, Destination Image, Satisfaction and Behavioral Intention: A Study of Tourist in Pondicherry, India

Abstract Views: 320  |  PDF Views: 0

Authors

B. Monika
Research Scholar, Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India
N. Thamaraiselvan
Professor, Department of Management Studies, National Institute of Technology, Tiruchirapalli, Tamil Nadu, India
G. Sivanesan
Associate Professor, Jamal Institute of Management, Jamal Mohamed College (Autonomous), Tiruchirapalli, Tamil Nadu, India

Abstract


This study empirically investigated memorable tourism experience direct and indirect effects on behavioral intention through destination image and tourist overall satisfaction. This research was conducted using data collected from 390 tourists visited Pondicherry, Tamil Nadu, India. Using SmartPLS - SEM, the research model was tested. The research indicated that all the seven dimensions of memorable tourism experience had positive association. Memorable tourism experience strongly influences destination image and satisfaction. Destination image of Pondicherry and overall tourist’s satisfaction acted as moderating construct between memorable tourism experience and behavioral intention. This study proved that memorable tourism experience, destination image and tourists overall satisfaction jointly influence strongly behavioral intention..

Keywords


Memorable Tourism Experience, Destination Image, Satisfaction, Behavioral Intention

References