International Journal of Hospitality and Tourism Systems

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A Review on Rural Tourism Development in Malaysia.


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1 School of Housing, Building and Planning, University Sains Malaysia., Malaysia
     

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Rural tourism is considered to be one of the most viable development strategies for the rural areas and was included in the five-year development plans in Malaysia. However, the effort to introduce tourism as a development tool and soliciting local involvement in a backward region of a country can be daunting. This paper reviewed the approach taken by the Malaysian government in planning and developing rural tourism development. The discussion centers around the local capacity and problems encountered in the programs; which can be partly attributed to the level of participation by the residents and their readiness to be involved in the tourism programs. It is concluded that although indigenous people involvement is expected whereby the rural communities are registered, trained and licensed for some tourism activities, the skills necessary for running, managing, and promoting a tourist product are yet to be developed.

Keywords

Rural Tourism, Rural Tourism Master Plan, Local Involvement, Baling, Malaysia
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  • A Review on Rural Tourism Development in Malaysia.

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Authors

Azizan Marzuki
School of Housing, Building and Planning, University Sains Malaysia., Malaysia
Kausar Ali
School of Housing, Building and Planning, University Sains Malaysia., Malaysia
Abdul Ghapar Othman
School of Housing, Building and Planning, University Sains Malaysia., Malaysia

Abstract


Rural tourism is considered to be one of the most viable development strategies for the rural areas and was included in the five-year development plans in Malaysia. However, the effort to introduce tourism as a development tool and soliciting local involvement in a backward region of a country can be daunting. This paper reviewed the approach taken by the Malaysian government in planning and developing rural tourism development. The discussion centers around the local capacity and problems encountered in the programs; which can be partly attributed to the level of participation by the residents and their readiness to be involved in the tourism programs. It is concluded that although indigenous people involvement is expected whereby the rural communities are registered, trained and licensed for some tourism activities, the skills necessary for running, managing, and promoting a tourist product are yet to be developed.

Keywords


Rural Tourism, Rural Tourism Master Plan, Local Involvement, Baling, Malaysia

References