International Journal of Hospitality and Tourism Systems

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Traditional Concepts and Emerging Trends in Hospitality Services.


Affiliations
1 Dept. of Business Management, B.R. Ambedkar Open University, 809, Road No.41, Jubilee Hills, Hyderabad, A.P. – 500 033., India
     

   Subscribe/Renew Journal


The genesis for the paper is the declaration in the Upanishads "Atithi Devo Bhava" meaning, the visitor is God, which has encouraged me to investigate into traditional scriptures. It is found that words and vocabulary related to hospitality are found in extensive quotations in the Vedas and Upanishads. These scriptures defined visitor, guest, tourist and traveller which match international terminology including that of the WTO. They have also stated that the visitor (Atithi) is God and the guest (Abhyagati) is Vishnu himself. This is stressed on by prescribing an extensive variety of services under the heading Shodasopacharas. These services encompass the whole process from welcoming to seeing off the visitor with a caution of ill-effects of non-compliance in attending to these services. Emerging trends in hospitality codified some of the traditional services and stated that the guest has to be served with zero defects since the guest experience cannot be undone. Tradition, which involves psychology and technology for growing the culture of the service is also studied for the promotion and integration of hospitality concepts. Demography dimension and change in lifestyles as a result of globalization polarised the hospitality industry towards greater safety and security with a difference bearing on traditional approaches.

Keywords

Vedas, Upanishads, Shodasopacharas, Psychological Motives, Globalization
Subscription Login to verify subscription
User
Notifications
Font Size


  • Bierman, D, (2002), Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach, CAB, Wallingford.

  • Brady and B.Issac, (1975), A Reader in Cultural Change, Vol.1, Schenkman Publishing, Cambridge, MA.

  • Charles W.L. Hill, (1994), International Business: Competing in the Global Marketplace, Burr Ridge, IL; Irwin, p-71-72.

  • CSO (2006), Central Statistical Organization, Growth Rates of Real GDP, Compiled by Central Statistical Organisation, New Delhi.

  • Karma Krishna K, Mill Robert C and Kaushil .S, (2000), Hospitality Operations and Management, New Delhi, p.35.

  • Katha Upanishad, “Katha (Anonymous)”, Ramakrishna Mission Institute of Culture (1993), Calcutta, p.15.

  • Larry Yu (1999), The International Hospitality Business: Management and Operations, The Haworth Hospitality Press, NY, p-60.

  • Manu Smriti “Manu (Anonymous)”, Vavilla Rama Swami Sastrulu & Sons (1955), Madras, pp. 99,100,102,122.

  • Mari Bhatt P.N., (2001), Indian Demographic Scenario 2025, Institute of Economic Growth, New Delhi, p.29.

  • Mohinder Chand, (2009), Managing Hospitality Operations, Anmol Publications Private Limited, New Delhi, pp.1-3.

  • Negi Jagmohan, (2004), International Tourism and Travel, First Edition, S.Chand & Company, Limited, New Delhi, p.24.

  • Panini, Gopala Reddy M, History of Sanskrit Literature, Telugu University (1986), Hyderabad.

  • Philip Kotler, Bowen John and Makens James, (2003), Marketing for Hospitality and Tourism, Third Edition, Pearson Education, New Jersey, p.42.

  • Planning Commission, (2002), Report of the Committee on India Vision 2020, Government of India, New Delhi, p.29.

  • Seth, Pran Nath, (2006), Successful Tourism Management: Fundamentals of Tourism Vol.1, Sterling Publishers, New Delhi, p.8.

  • Shastri, P. (1995) Introduction to the Puranas, New Delhi: Rashtriya Sanskrit Sansthan, pp.118-20.

  • Taihtriya Upanishad “Taihtriya (Anonymous)”, Bharatiya Vidya Bhavan, (1985) Bombay, p.59.

  • Tom Powers and Clayton W. Barrows, (2006), Management in the Hospitality Industry, Eighth Edition, WILEY John Wiley & Sons, Inc., New Jersey-USA, p.631.

  • Vedangas “Kalpam (Anonymous)” Vavilla Rama Swami Sastrulu & Sons, Vrata Ratnakaram, (1955), Madras, p.5.

  • Weaver David and Lawton Laura, (2002), Tourism Management, Second Edition, John Wiley & Sons Australia, p.90.

  • WTTC, (2003), Blueprint for New Tourism, WTTC, London.

  • WTO, (1993), World Tourism Organization News, April, Madrid, Spain.

  • WTO, (2003b), The Djerba Declaration on Tourism and Climate Change, WHO, Madrid.

  • Zhou Zongqing (2004), “E-Commerce and Information Technology in Hospitality and Tourism”, Delmar Learning, NY.

  • http://www.internetworldstats.com Internet Usage Stats and Telecommunications Market Report, Accessed the 8th August 2008, at11:30.


Abstract Views: 420

PDF Views: 0




  • Traditional Concepts and Emerging Trends in Hospitality Services.

Abstract Views: 420  |  PDF Views: 0

Authors

B. Bhargava Teja
Dept. of Business Management, B.R. Ambedkar Open University, 809, Road No.41, Jubilee Hills, Hyderabad, A.P. – 500 033., India

Abstract


The genesis for the paper is the declaration in the Upanishads "Atithi Devo Bhava" meaning, the visitor is God, which has encouraged me to investigate into traditional scriptures. It is found that words and vocabulary related to hospitality are found in extensive quotations in the Vedas and Upanishads. These scriptures defined visitor, guest, tourist and traveller which match international terminology including that of the WTO. They have also stated that the visitor (Atithi) is God and the guest (Abhyagati) is Vishnu himself. This is stressed on by prescribing an extensive variety of services under the heading Shodasopacharas. These services encompass the whole process from welcoming to seeing off the visitor with a caution of ill-effects of non-compliance in attending to these services. Emerging trends in hospitality codified some of the traditional services and stated that the guest has to be served with zero defects since the guest experience cannot be undone. Tradition, which involves psychology and technology for growing the culture of the service is also studied for the promotion and integration of hospitality concepts. Demography dimension and change in lifestyles as a result of globalization polarised the hospitality industry towards greater safety and security with a difference bearing on traditional approaches.

Keywords


Vedas, Upanishads, Shodasopacharas, Psychological Motives, Globalization

References