Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Hotel's Care for Local Community.


Affiliations
1 Gorontalo State University.
2 The Centre for Tourism Studies of Gadjah Mada University Block J-3, Bulaksumur, Yogyakarta.
     

   Subscribe/Renew Journal


Hotel's care for the community is a developing phenomenon, which has expanded considerably throughout the world in the recent years. It reflects the mutual relationships between hotels and social organizations that generate new opportunities. However, at the same time, it involves unique difficulties and challenges. In this paper, I intend to study the influence of hotel's care for local community's welfare based on triple-P (potential, placement, and protection) formula as the indicator with the use of explanatory survey method. Firstly, the finding of this analysis indicates that Four Seasons Hotel in Ubud has implemented triple-P formula with a sufficient category of 62.2%. Secondly, the analysis of impact on each variable of the triple-P indicators resulted in 39.4% from potential variable, 24.27% from placement variable, and 6.8% from protection variable. The total impact values of overall indicators were 70.47%. The remaining 29.53% was the outer factor which also influenced the local community welfare, but it was not analysed (epsilon). In conclusion, based on the triple-P formula in a practical way, the higher a hotel's care suggests the higher local community's welfare.

Keywords

Hotel, Community, Care And Welfare
Subscription Login to verify subscription
User
Notifications
Font Size


  • Agle, B.R. and R.K. Mitchell (1999) Who Matters to CEOs? An Investigation of Stakeholders Attributes and Salience, Corporate Performance and CEO Values, Academy of Management Journal, 42(5): 507-526.
  • Aiken, L.S. and West, S.G. (1991) Multiple Regression: Testing and Interpreting Interactions, Sage Publications, Thousand Oaks, CA, 1(2): 64-75.
  • Altman, B.W. (1998) Corporate Community Relations in the 1990: A Study in Transformation, Business and Society, 37(2): 221-228.
  • Andriof, J. and M. McIntosh (2001) Perspectives on Corporate Citizenship, UK: Greenleaf.
  • Audifax. (2008) Research: Sebuah Pengantar untuk Mencari-Ulang Metode Penelitian dalam Psikologi, Yogyakarta: Jalasutra
  • Ayelet, M. and Tzion, Z. (2008) Community Development, Research Library, 2(4): 39-40.
  • Barnett, T. (2007) Corporate Social Responsibility, at http:// www.referrenceforbusiness.com/Management/Comp-De/ CSR.html. Accessed 15.11.11.
  • Bartley, T. (2003) Certifying Forests and Factories: States, Social Movements and The Rise of Private Regulation and Forest Products Fields, Politics and Society, 31: 433-464.
  • Basu, K. and G. Palazzo. (2008) Corporate Social Responsibility: A Process Model of Sensemaking, Academy of Management Review, 3(33): 122-136.
  • Besser, T.L. and Miller, N. (2001) Is The Good Corporation Dead? The Community Social Responsibility of Small Business Operators, Journal of Socio-Economics, 33(1): 221-241.
  • Bowen, H.R. (2010) The Social Responsibilities of the Businessman, New York: Harper & Brothers.
  • Brummer, J. (1991) Corporate Responsibility and Legitimacy, New York: Greenwood Press.
  • Carroll, A. (1979) A Three-Dimensional Model of Corporate Performance, Academy of Management Review, 4(2): 497-505.
  • Campbell, J.L. (2007) Why Would Corporations Behave in Socially Responsible Ways? An Institutional Theory of Corporate Social Responsibility, Academy of Management Review, 32(3): 946-967.
  • Cohen, L. (2003) Business and Community: New Paradigms, A paper presented at Beersheva: Israeli Center for Third Sector Studies, at Ben Gurion University of the Negev, 23 Jan.
  • Claudia, Z. (2010) A Sociology of International Research Partnerships for Sustainable Development, The European Journal of Development Research, 22(2): 217.
  • Damanik, J. (2010) Merancang Format Baru Pariwisata yang Menyejahterakan Rakyat, A Keynote presented at Gadjah Mada University, Yogyakarta (unpublished), 29 April.
  • Davis, K. (1967) Understanding The Social Responsibility Puzzle, Business Horzn, 10(4):45-51.
  • Donaldson, T. and T.W. Dunfee (1999) Towards a Unified Conception of Business Ethics: Integrative Social Contracts Theory, Academy of Management Review, 19:252-284.
  • FAO. (1998) The Ethical Aims of Sociological Inquiry: Social Science as Moral Inquiry, New York: Columbia University Press.
  • Freeman, R.E. (1994) The Politics of Stakeholder Theory: Some Future Directions, Business Ethics Quarterly, 4(4):409-429.
  • Friedman, M. (1970, September 13) The Social Responsibility of Business is to Increase Its Profits, New York Times, p. 3, 4.
  • Gazette, G. (2004) The Kenya Hotel Classification: Volume CVI Number 6 Authority of Republic of Kenya.
  • Gladwin, T.N. and J.J. Kennelly (1995) Shifting Paradigms for Sustainable Development: Implications for Mgt. Theory and Research, Academy of Management Rev., 20(4): 874-904.
  • Goeldner, C.R., Ritchie, J.R.B and McIntosh, R.W. (2000) Tourism: Principles, Practices, Philosophies, 8th Ed., Canada: John Wiley & Sons, Inc.
  • Haworth, J.T. (1979) Community Involvement & Leisure, London: Lepus Books.
  • Hopkins, M. (1997) Defining Indicators to Assess Socially Responsible Enterprises, Futures, 29(1): 581-603.
  • Humble, D. (1981) Social Responsibility Audit, Foundation for Business, London: Stag Place.
  • Jensen, M.C. (2000) Value Maximization, Stakeholder Theory and the Corporate Objective Function, Business Ethics Quarterly, 12(2): 235-256.
  • Kaku, R. (1997) The Path of Kyosei, Harvard Business Review, 75(4):55-62.
  • Kamau, S.W. and Waudo, J. (2012) Hospitality Industry Employer's Expectation of Employees' Competences in Nairobi Hotels, Journal of Hospitality Management and Tourism, 3(4):55-63
  • Kasim, A. and C. Scarlat. (2005) Business Environmental Responsibility in the Hotel Sector, In Second International Conference of Management and Industrial Engineering Sustainable Development Management, Ed. C, Niculescu, Bucharest, pp. 200-209.
  • Knowles, T., Diamantis, D. and El-Mourhabi, J.B. (2001) The Globalization of Tourism and Hospitality: A Strategic Perspective, London: Continuum.
  • Kotler, P. and Lee, N. (2005) Corporate Social Responsibility- Doing the Most Good for Your Company and Your Cause, New Jersey: Wiley & Sons Inc.
  • Litz, R.A. (1996) A Resourced-Based-View of The Socially Responsible Firm: Stakeholder Interdependence, Ethical Awareness and Issue Responsiveness as Strategic Assets, Journal of Business Ethics, 15:1355-1363.
  • Mele, D. (2002) Not Only Stakeholder Interests, The Firm Oriented Toward The Common Good, Notre Dame: University of Notre Dame Press.
  • McWilliams, A., Siegel, D. and Wright, P. (2006) Corporate Social Responsibility: Strategic Implications, Journal of Management Studies, 43(2): 1-18.
  • McWilliams, A. and D. Siegel (2001) Corporate Social Responsibility: A Theory of The Firm Perspective, Academy of Management Review, 26(1): 117-127.
  • Murray, K.B. and J.R. Montanari (1986) Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory, Academy of Management Review, 11(4):815-828.
  • Ndlovu, J., Nyakunu, E. and Auala, S. (2011) Community Based Tourism in Twyfelfontein Conservancy: Exploring Local Community's Involvement, International Journal of Hospitality and Tourism System (IJHTS), 4(2):38-45.
  • Nuttman-Schwartz, O. and Gadot, L. (2003) Corporate Social Responsibility: The Development of The Phenomenon and Contribution of Social Work, Hevra Verevaha, 23(3): 167-184.
  • Ogden, S. and R. Watson (1999) Corporate Performance and Stakeholder Management: Balancing Shareholder and Customer Interests in the U.K. Privatized Water Industry, Academy of Management Journal, 42(5):526—538.
  • Phillips, R.A., E. Freeman and A.C. Wicks (2003) What Stakeholder Theory Is Not, Business Ethics Quarterly, 13(1):479-502.
  • Pitana, G. (2004) Apresiasi Kritis terhadap Kepariwisataan Bali, Denpasar: PT The Works.
  • Porter, M.E. and M.R. Kramer (2002) The Competitive Advantage of Corporate Philanthropy, Harvard Business Review, 80(12): 56-69.
  • Prahalad, C.K. (2003) Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation, Reflections: The SOL Journal, 3(4):6-18.
  • Pramesti, G. (2011) SPSS 18.0, Jakarta: PT Elex Media Komputindo.
  • Preston, L.E. and J.E. Post (1981) Private Management and Public Policy, California Management Review, 23(3): 56—63.
  • Ray, A.K. (2008) Measurement of Social Development: An International Comparison, Social Indicators Research, 86(1): 1-46.
  • Ritchie, J.R.B. and Goeldner, C.R. (1994) Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers, Second Edition, USA: John Wiley & Sons, Inc.
  • Rochlin, S. and Boguslaw, J. (2001) Business and Community Development: Aligning Corporate Performance with Community Economic Development to Achieve Win-Win Impacts, The Center for Corporate Citizenship, Boston, MA: Boston College Press.
  • Sreekumar, T.T. and Parayil, G. (2002) Contentions and Contradictions of Tourism as Development Option: The Case of Kerala, India, Third World Quarterly, 23(3): 529-548.
  • Suharto, E. (2008) Corporate Social Responsibility: What is and Benefit for Corporate, A paper presented at Hotel Aryaduta Jakarta, (unpublished) on February 13-14.
  • Swanson, D.L. (1995) Addressing a Theoretical Problem by Reorienting the Corporate Social Performance Model, Academy of Management Review, 20(1):43-64.
  • Thomas, J.Z. (2008) Corporate Social Responsibility: A Conceptualization Based on Organizational Literature, The Academy of Management Review, 4(3): 359-368.
  • Tisdell, C. and Wen, J. (1990) Investment in China's Tourism Industry: Its Scale, Nature, and Policy Issues for Consideration, Discussion Paper No. 49, Department of Economics, University of Queensland, St Lucia, on March 28.
  • Turner, R.J., Wheaton, B. and Lloyd, A. (1995) The Epidemiology of Social Stress, American Sociological Review, 60:104-125.
  • United Nations (1999) Global Compact (www.unglobalcompact. org).
  • Van Marrewijk, M. (2003) Concept and Definitions of CSR and Corporate Sustainability: Between Agency and Communion, Journal of Business Ethics, 44:95-105.
  • Varadarajan, P.R. and A. Menon (1988) Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy, Journal of Marketing, 52(3): 58-68.
  • Vogel, D. (1986) The Study of Social Issues in Management: A Critical Appraisal, California Management Review, 28(2):142-152.
  • Wartick, S. and Mahon, J.F. (1994) Towards a Substantive Definition of the Corporate Issue Construct: A Review and Synthesis of Literature, Business and Society, 33(3): 293-311.
  • Wheelen, T.L. and Hunger, J.D. (1995) Strategic Management and Business Policy, Florida: Addison-Wesley.
  • Wood, D.J. (1991) Social Issues in Management: Theory and Research in Corporate Social Performance, Journal of Management, 17(2): 383—406.
  • Wood, D.J. and J.M. Lodgson (2002) Business Citizenship: From Individuals to Organizations, Business Ethics Quarterly, Ruffin Series, 3:59—94.
  • World Bank. (1994) Indonesia: Development and the Environment. Washington, DC.
  • WTO. (2010) Tourism Trends Worldwide, in East Asia and the Pacific, Statistic Section, Madrid.

Abstract Views: 456

PDF Views: 0




  • Hotel's Care for Local Community.

Abstract Views: 456  |  PDF Views: 0

Authors

Bambang Suharto
Gorontalo State University.
Janianton Damanik
The Centre for Tourism Studies of Gadjah Mada University Block J-3, Bulaksumur, Yogyakarta.

Abstract


Hotel's care for the community is a developing phenomenon, which has expanded considerably throughout the world in the recent years. It reflects the mutual relationships between hotels and social organizations that generate new opportunities. However, at the same time, it involves unique difficulties and challenges. In this paper, I intend to study the influence of hotel's care for local community's welfare based on triple-P (potential, placement, and protection) formula as the indicator with the use of explanatory survey method. Firstly, the finding of this analysis indicates that Four Seasons Hotel in Ubud has implemented triple-P formula with a sufficient category of 62.2%. Secondly, the analysis of impact on each variable of the triple-P indicators resulted in 39.4% from potential variable, 24.27% from placement variable, and 6.8% from protection variable. The total impact values of overall indicators were 70.47%. The remaining 29.53% was the outer factor which also influenced the local community welfare, but it was not analysed (epsilon). In conclusion, based on the triple-P formula in a practical way, the higher a hotel's care suggests the higher local community's welfare.

Keywords


Hotel, Community, Care And Welfare

References