International Journal of Hospitality and Tourism Systems

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The Relationship between Business Environment and Corporate Str Ategy: Evidence from Indian Hotel Industry.


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1 Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra., India
     

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Organizations from hotel sector are increasingly embracing the practice of corporate strategy in anticipation that this will translate to improved performance. Corporate strategy represents the way a firm plans to deploy its resources and to use its capability to achieve its goals. Recent research has pointed out the important role of the business environment on the corporate strategy choices by organizations. However, most of the researches have been conducted in advance economies. This paper extends the research on business environment and corporate strategy by presenting results from an emerging economy. Using data collected from hotels in India we demonstrate that in an emerging economy concerns about the environmental dynamism is the factor with the the strongest influence on corporate strategy choice.

Keywords

Corporate Strategy, Business Environment, Emerging Economy, Hotel, India
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  • The Relationship between Business Environment and Corporate Str Ategy: Evidence from Indian Hotel Industry.

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Authors

Mohinder Chand
Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra., India
Sanjana
Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra., India

Abstract


Organizations from hotel sector are increasingly embracing the practice of corporate strategy in anticipation that this will translate to improved performance. Corporate strategy represents the way a firm plans to deploy its resources and to use its capability to achieve its goals. Recent research has pointed out the important role of the business environment on the corporate strategy choices by organizations. However, most of the researches have been conducted in advance economies. This paper extends the research on business environment and corporate strategy by presenting results from an emerging economy. Using data collected from hotels in India we demonstrate that in an emerging economy concerns about the environmental dynamism is the factor with the the strongest influence on corporate strategy choice.

Keywords


Corporate Strategy, Business Environment, Emerging Economy, Hotel, India

References