International Journal of Hospitality and Tourism Systems

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Cross-cultural Training for Hotel Frontline Employees.


Affiliations
1 Department of Tourism & Hotel Management, Kurukshetra University, Kurukshetra, Haryana., India
     

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The paper aims to identify, investigate and report the importance and usage of cross-cultural training (CCT) practices in Indian hotels. Based on a survey of 212 Indian hotel organization's perceptions on CCT practices were assessed with the help of 4 demographic variables. Descriptive static was used to identify the importance of these practices. The study provides a strong indication that there is much need of CCT in hotels having diversity in employees and guests from various cultural backgrounds. Frontline employees play a vital role in practicing cross-cultural issues. Results reveal that chain hotels focus towards providing cross-cultural training as compared to non-chain properties in Indian hotels. The study makes a modest attempt to add information to the very little empirical knowledge available referring to the CCT practices in Indian hotel industry.

Keywords

Cross-cultural Training, Indian Hotels, Demographic
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  • Cross-cultural Training for Hotel Frontline Employees.

Abstract Views: 868  |  PDF Views: 6

Authors

Ankush Ambardar
Department of Tourism & Hotel Management, Kurukshetra University, Kurukshetra, Haryana., India

Abstract


The paper aims to identify, investigate and report the importance and usage of cross-cultural training (CCT) practices in Indian hotels. Based on a survey of 212 Indian hotel organization's perceptions on CCT practices were assessed with the help of 4 demographic variables. Descriptive static was used to identify the importance of these practices. The study provides a strong indication that there is much need of CCT in hotels having diversity in employees and guests from various cultural backgrounds. Frontline employees play a vital role in practicing cross-cultural issues. Results reveal that chain hotels focus towards providing cross-cultural training as compared to non-chain properties in Indian hotels. The study makes a modest attempt to add information to the very little empirical knowledge available referring to the CCT practices in Indian hotel industry.

Keywords


Cross-cultural Training, Indian Hotels, Demographic

References