International Journal of Hospitality and Tourism Systems

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

An Empirical Study of Tourists' Satisfaction in the International Pushkar Fair


Affiliations
1 Department of Management Studies, MDS University, Ajmer, Rajasthan, India
     

   Subscribe/Renew Journal


Indian tourism industry is at the boom and foreign tourists are finding Indian culture very fascinating. A number of cultural and religious events like fairs and festivals are celebrated in India which attracts a large number of foreign tourists. Therefore, in order to assist tourism agency it is important to measure tourists' satisfaction from such events. The present study measures tourists' satisfaction with an event and their intention to revisit or recommend to others. International Pushkar fair 2013 was taken as case study for this paper. The satisfaction derived from the various competitions which were organised for them were also analysed. A structured questionnaire was used to seek responses from the tourists after the completion of the fair when they were about to leave for their original destinations. The results indicate that the tourists were very satisfied with their stay in Pushkar and they enjoyed all the competitions which were organised for them. They have an intention to revisit or recommend Pushkar fair to others. In the present paper the researcher has put forth the results of the fair in detail.

Keywords

Tourists, Fair, Satisfaction, Destination, Pushkar.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Anton, J. (1996). Customer relationship management: Making hard decisions with soft numbers. Upper Saddle River: Prentice-Hall.

  • Baker, D., & Crompton, J. (2000). Quality, satisfaction and behavioural intentions. Annals of Tourism Research, 27(3), 785-804.

  • Bhatia, A.K. (1986). Tourism development. New Delhi, India: Sterling.

  • Bigne, L.A., & Gnoth, J. (2005). The theme park experience: An analysis of pleasure, arousal and satisfaction. Tourism Management, 26, 833-844.

  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1).

  • Chang, J. (2006). Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan. Tourism Management, 27(6).

  • Cho, B. (1998). Assessing tourist satisfaction: An exploratory study of Korean youth tourists in Australia. Tourism Recreation Research, 23(1), 47-54.

  • Dhariwal, R. (2005). Tourist arrivals in India: how important are domestic disorders? Tourism Economics, 11(2).

  • Fuchs, G., & Reichel, A. (2006). Tourist destination risk perception: The case of Israel. Journal of Hospitality & Leisure Marketing, 14(2), 83-108.

  • Goeldner, R., & McIntosh. (2006). Tourism principles, practices and philosophies. New York: Wiley.

  • Hsing-Jung, T., Shih-Shuo, Y., & Tzung-Cheng, H. (2011). Creating Loyalty by Involvement among Festival Goers. Advances in Hospitality and Leisure, (7), 173-191.

  • Hsu, M. S. (2009). The study of the relationship among experiential marketing, corporation image, customer satisfaction and customer loyalty: Example of King's Resort and Spa. Journal of Leisure and Tourism Industry Research, 4(1), 55-67.

  • Hui, T. K., Wan, D., & Ho, A. (2007). Tourists' satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.

  • Joaquin, A., & Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal Of Marketing, 43(6), 670-685.

  • Joaquin, A., & Jaume, G. (2010). Tourist satisfaction and dissatisfaction. Annals of Tourism Research, 37(1), 52-73.

  • Joshi, U. (2011). Ajmer Sharif: An ambassador of world peace and harmony-a case study. South Asian Journal of Tourism & heritage, 4(2).

  • Kozak, M., & Rimmington, M. (2000). Tourist Satisfaction with Mallorca, Spain, as an off-season Holiday Destination. Journal of Travel Research , 38(3), 260-269.

  • Lee, Y. K., Lee, C. K., Lee, S. K., & Babin, B. J. (2008). Festivalscapes and patrons' emotions, satisfaction, and loyalty. Journal of Business Research, 61(1), 56-64.

  • Liang-fan, W. (2005). A study on the relationship among attraction, satisfaction and loyalty and visitors' willingness to pay-a case of chiayi international band festival (Unpublished Master's thesis), China. Retrieved from http://libserver2.nhu.edu.tw/ETD-db/ETD-search/ view_etd?URN=etd-0524106-153439

  • MacKay, K., & Crompton, J. (1990). Measuring the Quality of Recreation Services. Journal of Park and Recreation Administration, 8(3), 45-56.

  • Mane, C. U. (2012). Satisfaction index analysis of pal (khandoba) fair pilgrims. Review of Research, 1(11).

  • Medlik, S. (1993). Dictionary of travel, tourism and hospitality, Oxford, UK: Butterworth-Heinemann.

  • Meng, F., Tepanon, Y., Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(1), 41-56.

  • Nunnally, J. C. (1978). Psychometrict theory (2nd ed.). New York: McGraw Hill.

  • Oliver, R. L. (1997). Satisfaction. A Behavioural Perspective on the Consumer. New York: McGraw-Hill.

  • Patwal, A., & Agarwal, T. (2013). Pilgrimage satisfaction of religious event: An empirical study. South Asian Journal of Tourism and Heritage, 6(2), 76-91.

  • Pizman, A., Neuman, Y., Reichel, A. (1979). Tourist Satisfaction, Uses and Misues. Annals of tourism research, 6, 96-107.

  • Pizam, A., Neumann, Y., & Reichel, A. (1978). Dimentions of tourist satisfaction with a destination area. Annals of Tourism Research , 5(3) 314-322.

  • Pritwani, K., & Sharma, N. K. (2011). An Exploratory Study to Assessing online satisfaction of foreign tourist visiting Pushkar. South Asian Journal of Tourism & heritage, 4(2).

  • Raina, A. K., & Jain, N. (2004). Dynamics of tourism. India: Kanishka.

  • Raina, A. K., & Agarwal, S.K. (2004). The essence of tourism development. India: Sarup & Sons.

  • Ray, N., & Das, D. K. (2011). 3HS Tourism, An alternative approach of developing rural tourism at Kamarpukar: An empirical study. South Asian Journal of Tourism & Heritage, 4(2).

  • Sharma, A. & Mishra, K. K. (2009). An exploratory study to measure the relationship between the tourist budge and tourism service quality. South Asian Journal of Tourism & heritage, 2(1).

  • Spreng, R., MacKenzie, S., & Olshavsky, R. (1996). Reexamination of the determinants of consumer satisfaction. Journal of Marketing, 60(3), 15-35.

  • Taneja, R. (2006). Destination Management, New Delhi, India: Alfa.

  • Tsung-Liang, L. (2010). The influence factors for visitor loyalty on Taipei International Travel Fair. Retrieved from http://www.jimsjournal.org/16%20Tsung-Liang%20Lin. pdf

  • Yadav, R. K., Sharma, S., Saini, Y., & Sharma, S. (2011). Water quality status of Pushkar lake as a primary data for sustainable development. South Asian Journal of Tourism & heritage, 4(2).

  • Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.

  • Yuksel, A. (2001). Managing customer satisfaction and retention: A case of tourist destinations, Turkey. Journal of vacation marketing, 7(2), 153-168.

  • http://www.travelmarg.com/pushkar.html

  • http://en.wikipedia.org/wiki/Pushkar


Abstract Views: 687

PDF Views: 3




  • An Empirical Study of Tourists' Satisfaction in the International Pushkar Fair

Abstract Views: 687  |  PDF Views: 3

Authors

Shiv Prasad
Department of Management Studies, MDS University, Ajmer, Rajasthan, India
Vinita Bhatia
Department of Management Studies, MDS University, Ajmer, Rajasthan, India

Abstract


Indian tourism industry is at the boom and foreign tourists are finding Indian culture very fascinating. A number of cultural and religious events like fairs and festivals are celebrated in India which attracts a large number of foreign tourists. Therefore, in order to assist tourism agency it is important to measure tourists' satisfaction from such events. The present study measures tourists' satisfaction with an event and their intention to revisit or recommend to others. International Pushkar fair 2013 was taken as case study for this paper. The satisfaction derived from the various competitions which were organised for them were also analysed. A structured questionnaire was used to seek responses from the tourists after the completion of the fair when they were about to leave for their original destinations. The results indicate that the tourists were very satisfied with their stay in Pushkar and they enjoyed all the competitions which were organised for them. They have an intention to revisit or recommend Pushkar fair to others. In the present paper the researcher has put forth the results of the fair in detail.

Keywords


Tourists, Fair, Satisfaction, Destination, Pushkar.

References