Contextual Influences on Adoption of e-Banking:A Study of Indian Bank Consumers

The contribution of information and communication technology in the field of business, health, education, social services and of course banking are growing day by day because of its wide reach and lower cost per transaction. In the present study an attempt has been made to find out the influence of contextual variables on the adoption of electronic banking in India. An empirical survey has been conducted with the help of a structured questionnaire containing a number of close ended questions. Data has been gathered covering places of North India. Further the data was analyzed using statistical methods. It has been observed in the findings that contextual variables i.e., age, gender, locality, and qualification influence in the adoption of new technology in banking sector. Urban consumers are more confident than their rural counterpart in accepting the new technology. Further younger consumers reveal more openness to change and more familiar with the technology. Male consumers use technology more than the female and well educated consumers use technology more easily than those with lower educational status.