Mass Media and Culture:An Indian Perspective

Mass communication is plainly amidst a monstrous move. What shape will it take, the truth will surface eventually. Every development includes something the one hand and subtracts something on the other. In any occasion, every single such development has unforeseeable impacts. A final point on which there can be little uncertainty is that the mass media, regardless of whether molders or reflectors of progress, are without a doubt messengers about change, or seen accordingly by their producers and their groups of onlookers, and it is around this perception that the primary viewpoints on mass communication can best be composed. This paper in view of studies made so far will relook at the wonders where media is probably going to influence changes socially and politically, especially in a just set up where they should work openly and talk courageously.