Coping Strategy as Correlates of Online Shopping Attitude of Young Adults of Kolkata

This research intended to investigate the attitude of young adults towards online shopping along with its selected correlates i.e. coping strategies. For the said purpose data was collected from 94 male and female (both employed & unemployed) young adults of Kolkata by administering "Online Shopping Attitude Questionnaire", and "Coping Strategy scale". The correlation of coping strategies with online shopping attitude of young adults were then been calculated. From the present study it was observed that when male and female (both employed & unemployed) are get stressed by daily hassles they are open to social media for shopping, chatting with buddies etc. to copes up the situation.