A Comparative Study of Value Orientation of Rural and Urban Parents

Values affect human behaviour and values are fundamental sources of meaningful way of reaction and response. Patterns of value orientation are the most crucial cultural determinant of mental and physical health. Cultures have cognitive, appreciative and moral value standards which are acquired by the actors living in these cultures. The current study was designed to examine value orientation of 25 urban and 25 rural parent couples. The age range of the sample was 40-50 years. The results were analyzed by using two way ANOVA and t-ratios. The results revealed significant mean differences between urban and rural parents with respect to different types of values. The study concluded that rural and urban parents differ in their value orientation.