Knowledge Strategies through Tie-Ups-A Look at Indian Pharma Companies

In the last decade or so, strategic alliances and partnerships among pharmaceutical and biotech companies have doubled to around 700 per year per sector, although most of this increase came in the early years. Even though all big pharma companies have a good selling and marketing capacity, many alliances are created to optimise the commercialisation of products, for example, through targeting different segments, marketing with synergistic products or in particular terrirories where a firm is stronger than the originator.