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Measuring Service Quality in Management Education in India:A Conceptual Model


Affiliations
1 Research Scholar, International Institute of Professional Studies, Devi Ahilya University, Indore, Madhya Pradesh, India
2 Assistant Professor, International Institute of Professional Studies, Devi Ahilya University, Indore, Madhya Pradesh, India
     

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Service industries are contributing potentially in building a strong economy for the nation. Thus, it is utmost important to measure service quality in different industries. Various studies have been conducted on service quality in different service industries; however, studies on service quality issues in the management education sector are relatively new as compared to other service industries particularly in the Indian context. Management education plays a very crucial role in developing an individual and society as a whole. It has been considered as one of the most popular and important professional education in India. Therefore, it is indispensable to discuss management education specifically in the Indian context. The purpose of this paper is to discuss and provide a conceptual framework regarding measuring the service quality in management education. Based on the earlier studies, the study attempts to develop a conceptual model of service quality in Management education. The paper also briefly describes the issues and challenges of service quality in management education and presents important implications.

Keywords

Higher Education, Service Quality, Management Education, Conceptual Model, Issues and Challenges, B-Schools.
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  • Measuring Service Quality in Management Education in India:A Conceptual Model

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Authors

Dharmendra Sharma
Research Scholar, International Institute of Professional Studies, Devi Ahilya University, Indore, Madhya Pradesh, India
Shilpa Bagdare
Assistant Professor, International Institute of Professional Studies, Devi Ahilya University, Indore, Madhya Pradesh, India

Abstract


Service industries are contributing potentially in building a strong economy for the nation. Thus, it is utmost important to measure service quality in different industries. Various studies have been conducted on service quality in different service industries; however, studies on service quality issues in the management education sector are relatively new as compared to other service industries particularly in the Indian context. Management education plays a very crucial role in developing an individual and society as a whole. It has been considered as one of the most popular and important professional education in India. Therefore, it is indispensable to discuss management education specifically in the Indian context. The purpose of this paper is to discuss and provide a conceptual framework regarding measuring the service quality in management education. Based on the earlier studies, the study attempts to develop a conceptual model of service quality in Management education. The paper also briefly describes the issues and challenges of service quality in management education and presents important implications.

Keywords


Higher Education, Service Quality, Management Education, Conceptual Model, Issues and Challenges, B-Schools.

References