A Study to assess the effectiveness of Video Teaching Programme on Breast Feeding among Primigravida Mothers Admitted in Urban Health Maternity Centres, Coimbatore, Tamilnadu

Introduction: To achieve Millennium Development Goals, it is expected to reduce the Neonatal mortality by two third of the present rate. Every newborn requires basic care which has to be provided by the mother at home. This includes warmth, feeding, basic hygiene and identification of danger signs, and seeking help from health personnel whenever required.

Objective: The study is to assess the effectiveness of Video Teaching Programme on Breast feeding among Primigravida Mothers for improving their knowledge and practice.

Design: Quasi Experimental Design- Pre test and Post test design with Control group

Setting: The study was conducted at 6 Main Urban Health Maternity Centers in Coimbatore.

Participants: 30 Primigravida mothers

Measurements and tools: Interview Schedule and Observational Checklist was used to assess the breast feeding knowledge and practice among primigravida mothers. Descriptive and inferential statistics were used to analyze the data.

Findings: The findings of the study revealed that among 30, 15 mothers of experimental group had pre test knowledge mean score was 2.533±1.669, the mean percentage 18.1% whereas in post test it was 13.33±0.949, the mean percentage 77.1% and post test practice score was 26±1.034, the mean percentage 96.3%. It shows that after implementation of video teaching programme the experimental group mothers gained excellent knowledge and completely adoptive practice on breast feeding aspects whereas control group mothers had the pre test knowledge mean score 1.733±0.574 and mean % was 12.38 where as in post test it was 1.8±0.748 and mean % 12.86 and post test practice score was 11.733±0.781, mean % 43.5, it shows that control group mothers had very poor knowledge and not adoptive practice in pre and post test scores. There was highly significant difference was found between pre test and post test knowledge scores in experimental group mothers when compared to control group it was only significant. There was highly significant difference between post test knowledge and post test practice scores of experimental and control group mothers.No significant association was found between post test knowledge and practice scores with demographic variables of experimental and control group mothers. Positive correlation was found between post test knowledge and practice scores of both experimental and control group mothers.

Conclusion: It concluded that the education on breast feeding through demonstration will improve the mother's knowledge and practice and can reduce the neonatal morbidity and mortality rate.