Indian Journal of Computer Science

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E-Tailing in India: Present and Future Growth


Affiliations
1 Professor, School of Management Studies, Rukmini Knowledge Park, Reva University, Kattigenahalli, Yelahanka, Bengaluru - 560 064, Karnataka, India
2 Assistant Professor, Reva Institute of Science and Management, Rukmini Knowledge Park, Reva University, Kattigenahalli, Yelahanka, Bengaluru - 560 064, Karnataka, India

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Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. Indian e-retail market is witnessing a revolution. Brand awareness has been created in Tier II and III cities but the required products or services are not available. To overcome this problem, e-retailers need to penetrate into Tier II and III Indian cities more as compared with developed countries. There are certain factors in the business environment of India that can prove to be useful for online traders like changing consumer purchasing habits, internet speed, updated technology etc. So, these e-retailing companies should frame their strategies to capture more market share. This paper highlights the essentials of e-tailing in India, factors of growth, and barriers to growth of e-tailing in India.

Keywords

E-Tailing, Internet Penetration, Product and Service Diversity, Technology.

Manuscript Received: October 20, 2019; Revised: November 7, 2019; Accepted: November 10, 2019. Date of Publication: December 5, 2019.

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  • E-Tailing in India: Present and Future Growth

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Authors

S. K. Prasad
Professor, School of Management Studies, Rukmini Knowledge Park, Reva University, Kattigenahalli, Yelahanka, Bengaluru - 560 064, Karnataka, India
P. S. Rajesh
Assistant Professor, Reva Institute of Science and Management, Rukmini Knowledge Park, Reva University, Kattigenahalli, Yelahanka, Bengaluru - 560 064, Karnataka, India

Abstract


Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. Indian e-retail market is witnessing a revolution. Brand awareness has been created in Tier II and III cities but the required products or services are not available. To overcome this problem, e-retailers need to penetrate into Tier II and III Indian cities more as compared with developed countries. There are certain factors in the business environment of India that can prove to be useful for online traders like changing consumer purchasing habits, internet speed, updated technology etc. So, these e-retailing companies should frame their strategies to capture more market share. This paper highlights the essentials of e-tailing in India, factors of growth, and barriers to growth of e-tailing in India.

Keywords


E-Tailing, Internet Penetration, Product and Service Diversity, Technology.

Manuscript Received: October 20, 2019; Revised: November 7, 2019; Accepted: November 10, 2019. Date of Publication: December 5, 2019.




DOI: https://doi.org/10.17010/ijcs%2F2019%2Fv4%2Fi6%2F150422