Effects of Paan Dependence and the Attitude-Social Influence- Self Efficacy (ASE) Model on Paan-Use Cessation Intention among Bangladeshi Women

Background/Objectives: This study aimed to identify the factors influencing paan-use cessation intention (PUCI) among Bangladeshi women to obtain basic data for the development of paan-use cessation (PUC) programs.

Method/Statistical analysis: 173 Bangladeshi women participated in the study between May and June 2019. Data were analyzed using descriptive statistics, chi-square, factor analysis, t-test, and logistic regression analysis.

Findings: Among participants, 54.3% had PUCI. Factors influencing PUCI were attempt at PUC in the past year, recognizing the need for education on PUC, PUC attitude, and secondary dependence motives.

Improvements/Applications: Customized PUC programs should be developed based on Bangladesh women’ demographic and paan-use characteristics, actively encouraging attitude formation related PUC.