A Study on Customer Attitude and Shopping Intention Towards Health Care Products

Context: The study aims to identify various factors that influence purchase intention towards health care products. The study purpose of the paper is to recognize various purchase intention factors. A survey of 100 respondents was carried out with the help of the questionnaire. The researcher used Anova and Regressison analysis to check the hypothesis and to analyse the data. The result identified various attracting features that lead to purchase of health care product. Involvement and awareness towards healthy life style and time management played great impact over the customer shopping intention. This paper provide insights to the manufactures of health care products about the various determinants that the customer consider being most important and significant contributor in decision making process before making the purchase.Context: The study aims to identify various factors that influence purchase intention towards health care products. The study purpose of the paper is to recognize various purchase intention factors. A survey of 100 respondents was carried out with the help of the questionnaire. The researcher used Anova and Regressison analysis to check the hypothesis and to analyse the data. The result identified various attracting features that lead to purchase of health care product. Involvement and awareness towards healthy life style and time management played great impact over the customer shopping intention. This paper provide insights to the manufactures of health care products about the various determinants that the customer consider being most important and significant contributor in decision making process before making the purchase.