A Study on Consumers’ Satisfaction Level towards Select Organic Food Products in Salem District of Tamil Nadu

The Organic Farming is carried out in 178 countries across the world at present. More than 90% of sales took place in North America and Europe. USA, Germany and France hold the highest share and Switzerland, Denmark and Luxembourg are the top three countries where the consumption per capita is the highest pertaining to organic foods as per the report given by the IFOAM. On the other hand, Asia Pacific market is growing rapidly at 29% and Projected as the fastest growing market. According to IFBL report, India has the largest number of organic food producers in the world. Increased health consciousness among people, food safety, environmental protection, and increase in the usage of organic and natural products are some of the key reasons for the expansion of this organic food markets. Organic food products are focused in developed countries because, the purchasing power of consumers are very high. Consumer satisfaction is a key indicator used to measure the customer loyalty and retention. So the researcher focused on the Consumers’ Satisfaction towards Select Organic Food Products in Salem District of Tamil Nadu. The population size of the study was 100 respondents from Salem district by using convenience sampling technique. The percentage analysis and chi-square analysis were applied for testing the data. Finally the researcher providing suitable suggestions and conclusion based on their results and findings from study.