Measuring Adequacy and Optimization of Antenatal Quality of Care and Client Satisfaction During Pregnancy: A Cross Sectional Study of Two Aspirational Districts of Jammu & Kashmir

Ameliorating the mother-child health care has been a global and national priority as evidenced from persistent socio-economic and health policy interventions like National Health Mission. Despite the long standing public policy commitments and interventions to address lack of high-quality health care to scale down mother child mortality, the progress so far has been far from optimal especially during the pregnancy.This study elaborates how service quality structure-processes and the use of proficiencies typically associated with “service quality framework” can have direct application across the continuum of care architecture. This Study by design is a cross-sectional, based on mixed methodology approach. Study showed that there are lacunae and evidences of inequity, inaccessibility and exclusion in MCH service quality and delivery, we need strategies and service infusion policy interventions aimed at delivering quality health services.