Study of Implementation of the Early Breastfeeding Initiation Program at the Lepo-lepo Public Health Center in Kendari City

Early Initiation of Breastfeeding (EIB) apparently decreased infant mortality rate for 8.8% and increased exclusively breastfeeding success for 2 years. Less attention to EIB implementation and less counseling by health professional drove a low implementation of EIB. Objective of this study was to describe EIB implementation at Public Health Center of Lepo-Lepo Kendari in 2014. Type of the study was qualitative through phenomenological approach. Informants of the study were 5 within 1 key informant and the other 4 were common informants. The result of the study showed that midwives’ knowledge regarding to EIB was good. Nevertheless, patient’s knowledge about EIB was less. Patient didn’t get information about EIB, either from birth assistance or socialization media. Attitude and support given by health professional was also less. EIB program was not realized and there was no socialization regarding to EIB given by midwives to the patient. Health resources were consisted of 14 midwives and none of those who ever received EIB training. There were no need special tools and infrastructures in implementing EIB. SOP of EIB announced on poster about it on the wall.