Dominant Factor Analysis of Medical Equipment and Device Affect Against Customers’ Repeat Purchase Decision

This study is an attempt to identify what factors will affect customer to buy or do a repeat order of health equipment from them. Factors that define customer satisfaction are price, distribution channel, product quality, and service quality that will affect repeat purchase decision. Data were collected using observation and questionnaire method. A questionnaire sampling method was applied to 100 respondents. Data that has been collected was tested and processed with multiple regression analysis and sobel test method. This study has found that price and service quality affect customer satisfaction and customer satisfaction affect repurchase decision.