Analysis and Assessment of YouTube Uploads as a Source of Information for Oral Sub Mucous Fibrosis

Aim: Social media is becoming one of the most popular sources of information among the general public. YouTube being the most popular is one of the key sources of medical information. This study aims to assess the overall quality of information of Oral Sub mucous Fibrosis presented on YouTube.

Methodology: The study analysed 100 YouTube videos using search terms 1) oral sub mucous fibrosis, 2) OSMF, 3) oral sub mucous fibrosis diagnosis, 4) oral sub mucous fibrosis symptoms, 5) oral sub mucous fibrosis treatment. A quality assessment checklist was prepared and two individuals scored each video independently based on information present. Videos were grouped into poor, moderate and excellent quality based on scores.

Result: After viewing 100 videos with information about OSMF awareness to general public, 90% (n=90) of the videos available on YouTube are not helpful for patients seeking information regarding OSMF. 51% (n=51) of videos are completely irrelevant, depicting scarcity of useful videos. Among 10% (n=10) relevant videos (Awareness 3%, Educational 7%) videos, only 2% (n=2) was with excellent quality of information, 4% (n=4) moderate quality, 4% (n=4) showing the poor quality of videos available. Among the 10% useful videos, 5% (n=5) videos were uploaded by health care units and organisations and 1% (n=1) videos by universities and 4% (n=4) by private health care professionals.

Conclusion: The present study shows there is lack of information presented on YouTube regarding OSMF and also the available useful videos are of poor quality. However, YouTube could serve as a valuable platform for communicating, hence there is high need to upload good educational videos to create awareness and further guide patients with OSMF.