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My Materialistic Happiness: AQualitative Inquiry to Affluenza
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Affluenza is described as a desire or presence of money. It is conceived as the collective addictions, character flaws, psychological wounds, neuroses, and behavioural disorder (Neil, 1997). The aim of the study is to explore existence of affluenza and qualitative inquiry to affluenza. The study was conducted by using quantitative and qualitative research design. A total sample of 154 participants were recruited from which 24 participants were recruited for qualitative research via convenience sampling. The data was collected from colleges and universities from Delhi NCR. The scales used were Affluenza scale (T yagi & Shayam, 2018) and semi structured interview . The data was compiled and analysed using t-test and Thematic Analysis. The result of this study indicated that there is high existence of affluenza. There exists significant gender difference. Males score high on affluenza. The Thematic analysis revealed materialistic happiness, being popular, causes of Buying and category of articles as main theme.
Keywords
affluenza, thematic analysis, causes of buying, shopholism
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