Relationship of Emotion Labour Strategies with General Well-being and Work Engagement in Retail Sector Employees

The present paper aims to understand the relation of Emotion Labour strategies i.e. Deep Acting and Surface Acting with General Well-Being and Work Engagement in retail sector employees. Data were collected from 300 retail sector employees, 150 males and 150 females with tenure of more than five years. Tools used to collect data were- Emotion Labour Scale (Brotheridge&Lee, 1998), PGI General Well Being Measure (Santosh K Verma and Verma, 1989) and Utrecht Work Engagement Scale (Schaufeli&Bakker, 2003). It was found that there exists a low and significant positive relation between Emotion Labour strategies (Deep Acting and Surface Acting) and General Well-Being in retail sector employees. It is seen that Deep Acting is more strongly correlated with General Well-Being than Surface Acting and also Females report a stronger association for both the strategies. The analysis also reveals that there is a significant positive correlation between Deep Acting and Work Engagement while Surface Acting is not significantly correlated with Work Engagement. It was also found that females report a higher correlation between Deep Acting and Work Engagement than males. Practical implications of the results are discussed in the paper.