Study of Conventional Offset Printing with Digital Printing

Objective of this review paper is to investigate various advantages and disadvantages of offset printing as well as digital printing technology and growth of both of the printing technologies. Offset printing is a printing method used for the highest of quality printing pieces like brochures, pocket folders and booklets. This process is recommended for jobs with quantities over 2000. Once you get below that quantity it is not economical to use this type of process. If you are getting a quote for offset printing, make sure that you get the quote for multiple quantities. What you will find is that usually the cost does not increase that much as your quantity increases since the cost for setup is the same no matter how many pieces you run. So the more you run the cheaper the cost will be per piece. Whereas Digital printing is recommended for low volume pieces and is ideal for flyers, brochures, postcards and small posters with a max size of 12”x18”. With digital printing you can easily get a quick proof on the actual stock and a more cost effective price for low quantity jobs. This allows you as the customer to order just a few copies and still get a great quality finished product.