Reference to Digital Reference Service:A Paradigm Shift

The information technologies has affected every sphere of life- personal, social and professional. The dramatical changes can be seen everywhere because of the advancement in the information and communication technologies. The services of library has incredible enhanced as the demand of users for quality information has increased manifold. The reference service is not exception of it. The digital reference service is now meeting the demands of cyber age users. The paper has defined the concept, need, essential elements and various forms of digital refence service.