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Packaging:An Important Tool in Modem Era of Marketing


Affiliations
1 Punjab National Bank, Branch Office, GJUS&T, Hisar, Haryana, India
2 Depatment of Printing Technology, GJUS&T, Hisar, Haryana, India
3 UFLEXLtd., Noida, Uttar Pardesh, India
     

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Marketing is creating needs and satisfying them with a product or service. Product can be tangible or intangible. Marketing efforts convert needs of person into want and desire. Marketing is first step is to identify the needs of person and present the product as a mean to satisfy those need and to present a product we need to convert it in idea/message/slogan to attract masses. Packaging helps to concentrate customer focus on features/benefits/USP of product. Packaging not only contains and protects the product but also attract customer attention and act as silent sales man. This work is an effort made to understand the different marketing models and to suggest a new model representing packaging as integral part of marketing.

Keywords

Marketing, 4P's of Marketing, Packaging, Marketing Strategy, Marketing Models.
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Abstract Views: 298

PDF Views: 6




  • Packaging:An Important Tool in Modem Era of Marketing

Abstract Views: 298  |  PDF Views: 6

Authors

Rajeev
Punjab National Bank, Branch Office, GJUS&T, Hisar, Haryana, India
Gaurav Singla
Depatment of Printing Technology, GJUS&T, Hisar, Haryana, India
Dhirender
UFLEXLtd., Noida, Uttar Pardesh, India

Abstract


Marketing is creating needs and satisfying them with a product or service. Product can be tangible or intangible. Marketing efforts convert needs of person into want and desire. Marketing is first step is to identify the needs of person and present the product as a mean to satisfy those need and to present a product we need to convert it in idea/message/slogan to attract masses. Packaging helps to concentrate customer focus on features/benefits/USP of product. Packaging not only contains and protects the product but also attract customer attention and act as silent sales man. This work is an effort made to understand the different marketing models and to suggest a new model representing packaging as integral part of marketing.

Keywords


Marketing, 4P's of Marketing, Packaging, Marketing Strategy, Marketing Models.