Study on Supply Chain Management Issues:Case Study of an Indian Fast Moving Electrical Goods Organization

Fast moving electrical goods (FMEG) industries is amongst the most dynamic industry these days. Short product life cycle, intricate supply chain, unpredictable demand, tight profit margins are major challenges for FMEG industries. Scarcity of raw material, unpredictable delay in transportation from foreign suppliers, non-availability of affordable skilled labor, changing customer demand has completely transformed the electric goods industries. Increasing demand for good quality low cost products is giving abundant opportunities of growth to FMEG industries if the manage issues & challenges of supply chain management(SCM).In this research, paper author have studied the issues & challenges of FMEG supply chain using situation actor process learning action performance (SAP-LAP) methodology. Authors have observed that Indian FMEG are facing challenges like supply chain collaboration (outsourcing of non-core operations, vertically integrating core competencies), retail integration, supply risk management (natural, terrorism, demand & Supply), supply chain planning (demand driven supply chains), reverse logistic, sustainability and green supply chain and digital supply chain.