International Journal of Tourism and Travel

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Online Corporate Social Responsibility Reportings of Leading Hotel Groups in India:A Qualitative Content Analysis


Affiliations
1 Department of Tourism Administration Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
2 Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
     

   Subscribe/Renew Journal


The aim of this research was to study the online CSR reporting of selected hotel groups in India for investigating the most commonly performed CSR initiatives. For this study four Hotel Groups were selected after the online review of their corporate websites and also availability of online CSR reporting material. Qualitative Content Analysis was performed with help of Qualitative Data Analysis (QDA) miner software. Survey revelations of this research showed that the important areas of CSR initiatives of four selected hotel groups in India were Energy Management, Waste Management, Water Management, Sustainable Development, Diversity and Inclusion, Community Welfare, Environmental Awareness Education etc. The findings suggest that the hotel groups in India are more focusing on the environmental aspects and not focusing on the important areas such as conservation of Cultural and Natural heritage, Cleanliness Campaigns and Skill Development which would help to boost the sustainable tourism development in India.

Keywords

Online CSR Reporting, Qualitative Content Analysis, Sustainable Tourism.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Anastassova, L. (2015). Online reporting of corporate social responsibility of the hotels in Bulgaria: Current situation and marketing implications. Dubrovnik International Economic Meeting, 87–99. Retrieved from http://hrcak.srce.hr/161591

  • Ann, M., Yuthas, K., & Yuthas, K. (2008). Linked references are available on JSTOR for this article : Moral discourse and corporate social responsibility reporting. Journal of Business Ethics, 78(1/2), 47–64. Retrieved from http://www.jstor.org/stable/25075589 Accessed:

  • Bohdanowicz, P. (2007). A Case Study of Hilton Environmental Reporting as a Tool of Corporate Social Responsibility. Tourism Review International, (June). Retrieved from http://doi.org/10.3727/154427207783948937

  • Cherapanukorn, V., & Focken, K. (2014). Corporate social responsibility (CSR) and sustainability in asian luxury hotels: Policies, practices and standards. Asian Social Science, 10(8), 198–209. http://doi.org/10.5539/ass.v10n8p198

  • Drisko, J. W., & Maschi, T. (2016). Content Analysis. New York USA. Retrieved from https://books.google.co.in/books?id=07GYCgAAQBAJ&pg=PA85&dq=qualitative+content+analysis&hl=en&sa=X&redir_esc=y#v=onepage&q=qualitative content analysis&f=true

  • Durovic, M., Jakovic, B., & Tubic, D. (2015). Hotel Corporate Social Responsibility (CSR) reporting. The Macrotheme Review, 4(6), 50–61. Retrieved from http://macrotheme.com/yahoo_site_admin/assets/docs/6MR46Du.23651158.pdf

  • Ferus-Comelo, A. (2012). CSR as corporate self-reporting in India â€TM s tourism industry. Social Responsibility Journal, 10(1), 53–67. Retrieved from http://doi.org/http://dx.doi.org/10.1108/SRJ1120120144

  • Gligor-Cimpoieru, D. C., & Munteanu, V. P. (2014). External CSR communication in a strategic approach. Economia. Seria Management, 17(2), 276–289. Retrieved from http://www.management.ase.ro/reveconomia/2014-2/7.pdf

  • Grosbois, D. D. (2012). Corporate social responsibility reporting by the global hotel industry: Commitment, initiatives and performance. International Journal of Hospitality Management, 31(3), 896–905. Retrieved from http://doi.org/http://dx.doi.org/10.1016/j.ijhm.2011.10.008

  • Holcomb, J. L., Upchurch, R. S., & Okumus, F. (2007). Corporate social responsibility: What are top hotel companies reporting? International Journal of Contemporary Hospitality Management, 19(6), 461–475. Retrieved from http://doi.org/10.1108/09596110710775129

  • Hsieh, H. F., & Shannon, S. E. (2005). Three Approaches to Qualitative Content Analysis. Qualitative Health Research, 15(9), 1277–1288. Retrieved from http://doi.org/10.1177/1049732305276687

  • Joseph, C., Sue Lin, V. C., Nichol, E. O., & Jussem, P. M. (2014). Sustainability Disclosure on Malaysian Hotel Websites Sustainability Disclosure on Malaysian. In Corporate Social Responsibility Disclosure And Sustainability Reporting-2 (pp. 513–527). Retrieved from http://www.researchgate.net/publication/265444205%0ACORPORATE

  • Mayring, P. (2014). Qualitative Content Analysis: Theoretical foundation, basic procedures and software solution. Klagenfurt, Austria: Erstveröffentlichung / Primary Publicatio. Retrieved from http://doi.org/10.1016/S1479-3709(07)11003-7

  • Neuendorf, K. A. (2002). Content Analysis Guide Book. New Delhi: Sage Publication. Retrieved from https://books.google.co.in/books?id=huPVtmu4sigC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

  • Nyahunzvi, D. K. (2013). CSR reporting among Zimbabwe’s hotel groups: A content analysis. International Journal of Contemporary Hospitality Management, 25(4), 595–613. Retrieved from http://doi.org/10.1108/09596111311322943

  • Saldana, J. (2008). An Introduction to Codes and Coding. In Coding manual for qualitative researchers (pp. 1–31). Los Angeles, Calif: Sage Publication. Retrieved from https://www.sagepub.com/sites/default/files/upm-binaries/24614_01_Saldana_Ch_01.pdf

  • Stuckey, H. (2015). The second step in data analysis: Coding qualitative research data. Journal of Social Health and Diabetes, 3(1), 7–10. Retrieved from http://doi.org/10.4103/2321-0656.140875

  • Wong, E., Leung, R., & Law, R. (2016). How effective are Asian hotels in communicating CSR efforts through the property websites ? The case of Hong Kong. In I. Tussyadiah & A. Inversini (Eds.), Information and Communication Technologies in Tourism 2015 (pp. 651–663). Springer International Publishing.

  • Zhang, Y., & Wildemuth, B. M. (2009a). Qualitative analysis of content. Applications of Social Research Methods to Questions in Information and Library Science. http://doi.org/10.1002/hbm.20661

  • Zhang, Y., & Wildemuth, B. M. (2009b). Qualitative Analysis of Content. In B. M. Wildemuth (Ed.), Applications of Social Research Methods to Questions in Information and Library Science, Libraries Unlimited (pp. 1–12). Libraries Unlimited. Retrieved from https://www.ischool.utexas.edu/~yanz/Content_analysis.pdf


Abstract Views: 317

PDF Views: 0




  • Online Corporate Social Responsibility Reportings of Leading Hotel Groups in India:A Qualitative Content Analysis

Abstract Views: 317  |  PDF Views: 0

Authors

Babasaheb Jogdand
Department of Tourism Administration Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India
Madhuri Sawant
Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, India

Abstract


The aim of this research was to study the online CSR reporting of selected hotel groups in India for investigating the most commonly performed CSR initiatives. For this study four Hotel Groups were selected after the online review of their corporate websites and also availability of online CSR reporting material. Qualitative Content Analysis was performed with help of Qualitative Data Analysis (QDA) miner software. Survey revelations of this research showed that the important areas of CSR initiatives of four selected hotel groups in India were Energy Management, Waste Management, Water Management, Sustainable Development, Diversity and Inclusion, Community Welfare, Environmental Awareness Education etc. The findings suggest that the hotel groups in India are more focusing on the environmental aspects and not focusing on the important areas such as conservation of Cultural and Natural heritage, Cleanliness Campaigns and Skill Development which would help to boost the sustainable tourism development in India.

Keywords


Online CSR Reporting, Qualitative Content Analysis, Sustainable Tourism.

References