Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Managing and Marketing The Tourism Destination:A Case Study of Bhitarkanika Wildlife Sanctuary, Odisha


Affiliations
1 Assistant Professor, Faculty of Hospitality and Tourism Management, Siksha ‘O’ Anusandhan University, Bhubaneswar, Odisha, India
     

   Subscribe/Renew Journal


Tourism marketing is widely recognized as an essential and inseparable component of the destination management programme. In this paper, the authors endeavoured to find out the relation between destination management and tourism destination marketing of Bhitarkanika, the second largest mangrove forest of Asia. Specifically, the study examines the potentiality of tourism in Bhitarkanika for local development and roles of the stakeholders like local DMMO, Govt. authorities, marketing professionals, tourism planner, travel agents, tour operator responsible for management and marketing of destination.

Keywords

Tourism Destination, Marketing, Management, Branding, Imaging.
Subscription Login to verify subscription
User
Notifications
Font Size


Abstract Views: 353

PDF Views: 1




  • Managing and Marketing The Tourism Destination:A Case Study of Bhitarkanika Wildlife Sanctuary, Odisha

Abstract Views: 353  |  PDF Views: 1

Authors

P. P. Mohanty
Assistant Professor, Faculty of Hospitality and Tourism Management, Siksha ‘O’ Anusandhan University, Bhubaneswar, Odisha, India
Sapan Kumar Sadual
Assistant Professor, Faculty of Hospitality and Tourism Management, Siksha ‘O’ Anusandhan University, Bhubaneswar, Odisha, India

Abstract


Tourism marketing is widely recognized as an essential and inseparable component of the destination management programme. In this paper, the authors endeavoured to find out the relation between destination management and tourism destination marketing of Bhitarkanika, the second largest mangrove forest of Asia. Specifically, the study examines the potentiality of tourism in Bhitarkanika for local development and roles of the stakeholders like local DMMO, Govt. authorities, marketing professionals, tourism planner, travel agents, tour operator responsible for management and marketing of destination.

Keywords


Tourism Destination, Marketing, Management, Branding, Imaging.