Informatics Publishing Limited

Amit Kumar ¹, Somesh Dhamija ¹, Aruna Dhamija ¹

Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN

Abstract

Women participation in politics has always been an issue concerning modern-day political experts. Traditionally, they played second-fiddle to their male counterparts for no faults of theirs. Even the most-advanced nation, the oldest democracy of the world, namely United States of America (USA), recognized their right to vote after lots of struggle. It is yet to have its first lady President (though it may change in the upcoming Presidential Election of 2016 what with Hillary Clinton claiming the nomination of the Dems). The reason for the same is not very hard to fathom despite the advances made in almost every field. The scenario is similar across every nation in the world. India is no different to the same. Political activities and their relationship with women's participation is something which has not been discussed to great extent in the Indian context, much like other democracies. The general election of 2014 defied this to an extent and acted as a breaking ground for women participation. They registered their presence in line with the male voters. The authors of this research paper would present their finding in this regard, duly supported by secondary data.

Keywords

Election, Women Participation, Women Representation.

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Amit Kumar ¹, Somesh Dhamija ¹, Aruna Dhamija ¹

Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN

Abstract

Branding is an aspect of marketing which touches various aspects of our life in numerous way's. When one talks about polities. the arena may not he traditionally associated with branding but the picture has changed in the past few.

Keywords

Political Branding, Political Participation, Consumer-Citizen, Voter, Election.

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