Informatics Publishing Limited

Karanam Nagaraja Rao ¹, Aswathi Nair ¹

Affiliations
1 School of Business, Alliance University, Anekal, Bangalore, Karnataka, IN

Abstract

Corporations are legal entities operating within the boundaries of society. They have social responsibility both for business and moral reasons. The responsibility encompasses economic, legal, ethical and philanthropic aspects and in the context of deterritorialised global business environment, the responsibility assumes wider ramifications especially in the context of diminishing role of governments and ascending role of corporations. Corporate Social Responsibility (CSR) is now an offshoot of the realization that corporation is answerable for the consequences of its operations. Ethical way of doing business for social and economic sustainability is inherent in the thinking of seers of ancient India who proclaimed for universal peace and happiness. The essence of CSR can be traced to Rig Veda which pronounced that a person who enjoys himself being totally oblivious of society is taken over by sin. The sense of charity, sacrifice, dharmic way of doing business and the ideas of live and let live permeate throughout the literature of ancient India. The search for spiritual routes strengthens the convictions towards CSR and for preserving the planet for future generations. An attempt is made in this article to discuss the nature of CSR in the global perspective and try to search for the ischolar_mains in the cultural milieu of ancient India and trying to integrate the ancient Indian spiritual thoughts for the modern arguments favoring corporate responsibility. The intention here is to strengthen the theoretical thought structure with spiritual inputs for better appreciation and promotion of CSR. The aim of the article is to get insights in to ancient wisdom for connecting spiritual linkage to the theoretical edifice of the CSR and hence the methodology is exploratory in nature aiming to understand the concepts in a better way.

Keywords

CSR, Sustainability, Ancient Wisdom, Social Good, Environment.

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Aswathi Nair ¹, Nagaraja Rao ¹

Affiliations
1 Alliance University, Bangalore, Karnataka, IN

Abstract

Modern organizations are in a constant state of flux. Nothing ever remains unchanged whether it is a bureaucratic, matrix or boundary less organization (Roe, 2014). Organizations are becoming boundary less and transparent with a diverse cross cultural talent landscape and the leaders are encountering fierce battlefield kind of environment on a daily basis. In these turbulent times of leadership crisis, identity crisis and subsequent organizational crisis where individuals and organizations are in a constant state of uncertainty, no individual or organization will be able to stand the test of time if they do not do a little bit of soul searching. (Beaudan, 2002) Bhagavad-Gita is an excellent treatise on spiritual leadership competencies and; relating these principles to contemporary settings help in connecting the souls of crisis-ridden people to achieve exemplary work culture through spiritual quotient. The rationale is to realize the role of spirituality in creating happy and happening organizations where the staff derive meaning and purpose in workplace and celebrate their full potential and think beyond profit margins. The research helps business leaders to find new ways to develop their own leadership style which is less ego-centric and more self-transcendence where the employees find a more actualized and altruistic relationship to self, others, and the planet. The research helps organizations to review their Mission, Vision, Core Values, Quality Initiatives, Business Models, Business Practices, and Leadership Strategies and re alignment of competencies.

Keywords

Workplace Spirituality, Leadership Crisis, Spiritual Quotient, Bhagavad Gita, Transformational Leadership, Transcendental Leadership.

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Aswathi Nair ¹, Rajesh Sadasivan ²

Affiliations
1 OB&HR Area, Alliance University, Bangalore, Karnataka, IN
2 Sasa Stone Pvt ltd, IN

Abstract

The human resource in any organization has heavy responsibility of talent management starting from the stage of recruitment to employee retention. Most of the HR theories of recruitment are Gen X and Gen Y specific – mostly talking of recruitment tests, personality tests, test of reasoning and the personal interviews. The traditional ways of employee engagement have been still practiced in most of the government and public sector organizations. But Gen Z is a different breed of youth, agile and active on the digital online spaces. It is natural that in the last few years progressive companies have been applying ‘gaming concepts’ in hiring of Gen Z candidates. PricewaterhouseCoopers (PwC) is one of the top four sought after companies in the fields of commerce, accounting and auditing. The objective of the research is to explore the website engagement of Gen Z cohorts and the candidate engagement in talent acquisition through an experimental case evaluation of the HR of PwC Hungary. Multipoly, the recruitment tool of PwC is a big hit and occupies a niche for its own in the career page of PWC. Candidate engagement analysis on PwC website shows that the job seekers use less than 10 minutes in PWC site earlier. With Multipoly each candidate spent at least 90 minutes. The tool of the gamification for talent management used by PwC is being modeled by HR managers across industry to emulate in their own companies.

Keywords

Strategic Hiring, Gamification, Gen Z, Website Engagement, Candidate Engagement.

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A. Prakash ¹, Aswathi Nair ², Dinesh Kumar ³

Affiliations
1 NAAC Coordinator, International Institute of Business Studies, Bangalore, Karnataka, IN
2 Human Resource Management Area, Alliance University, Bangalore, Karnataka, IN
3 Snapbizz CloudTech Pte. Ltd., Singapore and India Head Quarters, Bangalore, Karnataka, IN

Abstract

Corporate Business & Industry are revisiting their own business processes and technology approaches as competitors and partners start to employ ‘digitalised’ business processes and exploit the increasing convergence between operational technology and information technology in the Corporate World. Technology solution providers are using concepts such as Internet of Things (IoT) to reach customers’ visibility and effectively at Point of Purchase (PoP) to sustain growth. Companies are creating and implementing the IoT solutions as alternative solutions to traditional technology solutions. Emerging business models allow Corporates to rethink or even outsource. Visibility by Advertising & Branding, Customer Retention by Intelligent connected systems along with network communications, software, and analytics now enable companies to improve and Turnaround Time (TAT) to optimise operating performance.

Keywords

Customer Relationship Management (CRM), Customer Retention by Visibility, Disruptive Innovation, Supply Chain Management (SCM), Digital Visual Merchandising, Stock Keeping Units (SKUs), Point of Purchase (PoP), Point of Sale (PoS), Turnaround Time (TAT), and Internet of Things (IoT).

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