Informatics Publishing Limited

Sahadat Hossain ¹, Muhammad Hasibul Hasan ¹

Affiliations
1 University of Liberal Arts Bangladesh (ULAB), Dhaka, BD

Abstract

The business organisations in Bangladesh have been progressively growing as a result, the question of quality human capital is relevantly coming forward for future survival and competitiveness. Previous researches extensively focused on the human resource practices while alignment of such practices with firm's strategic outlook did not get adequate focus. This research intends to uncover the firm's adoption of Strategic Human Resource Management (SHRM) practices and its variability in accordance to selected organisational elements. Among the 147 surveyed firms from versatile industries, 126 are found adopting SHRM. Moreover, the level of such adoption is varying according to organisational maturity, planning level and availability of Human Resource Division (HRD) while organisational size does not stand as a result significant determinant. Such variance is clearly manifesting firms' notion change through acquisition, development and retention of competent human capital to achieve strategic goal and sustainable competitive advantage.

Keywords

Organisational Construct, Organisational Maturity, Strategic HRM (SHRM), Strategic Planning.

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Sahadat Hossain ¹, Md Nazmus Sakib ²

Affiliations
1 School of Business, University of Liberal Arts Bangladesh (ULAB), Dhaka, BD
2 University of Texas Rio Grande Valley, US

Abstract

As the social media marketing is gaining more attention and momentum in recent times due to being more effective and less expensive way of reaching customers, a better understating of the online customers is now at the forefront of marketers. While considering the social media marketing, the most active users of social media nowadays are the young generations or mostly the students. The present study is based on identifying factors of social media marketing that influence the brand loyalty of University going students. Sample for conducting the research was chosen from the students of the five different private universities located in Dhaka. The collected data were analysed by the multiple regression analysis method. The result indicates that if the contents of social media marketing are relevant to the brand, then they have the highest impact on the brand loyalty of university students. In addition, beneficial and popular contents in social media marketing also influence the students' brand loyalty. So, challenge for the marketers is to ensure these characteristics in their social media marketing efforts with a view to gain the brand loyalty of university students.

Keywords

Social Media, Brand Loyalty, Online Customers.

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A. K. M. Aminul Islam ¹, Sahadat Hossain ²

Affiliations
1 School of Business, City University, Dhaka, BD
2 School of Business, University of Liberal Arts Bangladesh (ULAB), Dhaka, BD

Abstract

This paper intends to explore the influence of some selected determinants on the insured’s perception of insurance claim recovery process in the context of Bangladesh, as insurance companies are now realizing that there is a positive relationship between clientele services and satisfaction. We emphasized five dimensions based on 22 précised elements, which affect the insured’s perception. This five-dimensional service-quality framework consists of ‘Tangibility’, ‘Reliability’, ‘Responsiveness’, ‘Assurance’, and ‘Empathy’. It has generated significant influence on insured’s perception of satisfaction. We found the R-square value of 0.88 and F Value > Significant value, which clearly mandate the strength of the model. So, this paper concludes with a focus on preparing a blueprint by the insurance companies to provide proper training and attractive incentives to their staff, who deal with the clients directly. Such endeavors will ensure sustainable growth for the companies through quality services.

Keywords

Service Quality Dimensions, Customer Satisfaction, Multiple Linear Regression.

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