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Tanwar, Samridhi
- Assessing the Gender Influence on Perception of Service Quality: A Study of Shop-in-shop in India
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Authors
Affiliations
1 Department of Management Studies, The Technological Institute of Textile & Sciences, Bhiwani, Haryana.
1 Department of Management Studies, The Technological Institute of Textile & Sciences, Bhiwani, Haryana.
Source
International Journal of Marketing and Business Communication, Vol 1, No 2 (2012), Pagination: 21-27Abstract
Indian Retail is a USD 320 billion dollar industry, which is growing at CAGR of 5%. Business Monitor International (BMI) forecasted that the total retail sales in India will grow to US$ 785.12 billion by 2015 from US$ 395.96 billion in 2011. The market is full of opportunities but only those retailers will survive which offers high quality of service. Research suggests that demographics do make an effect on some service quality dimensions. The present study analyses that whether gender make an impact on different service quality delivered by shop-in-shop.Keywords
Organised Retail, Gender, Retail Service Quality
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- Dimensions of Service Quality in Apparel Retailing: A Case from National Capital Region
Abstract Views :165 |
PDF Views:158
Authors
Affiliations
1 Department of Management Studies, The Technological Institute of Textile & Sciences, Haryana, IN
2 Savera Group of Institutions, Haryana, IN
1 Department of Management Studies, The Technological Institute of Textile & Sciences, Haryana, IN
2 Savera Group of Institutions, Haryana, IN
Source
Vishwakarma Business Review, Vol 3, No 1 (2013), Pagination: 5-15Abstract
Delivering high quality of services is the basic strategy to face the dynamic and volatile competition in retailing. In retail setting, especially retail stores which are a blend of product and service, retail managers are likely to have more impact on service quality than on product quality. This research has identified the dimensions of service quality in apparel retailing. To identify the dimensions, exploratory factor analysis has been used to analyze the data collected from 424 active apparel customers. The results of the study indicate that RSQS is not a generic scale as eight dimensions emerged in Indian organised retail. "Convenience'' was the most influencing factor followed by Promises, Policy, Helpfulness, Appearance, Problem Solving, Doing-it-Right and Inspiring Confidence. Also, the effect of demographic characteristics on various service quality dimensions was identified.Keywords
Retail, Service Quality, Demographic, Characteristics, 0rganised Apparel, Retailers, National Capital Region.Full Text
- The Effect of Service Quality on Customer Loyalty: A Review Study
Abstract Views :352 |
PDF Views:0
Authors
Affiliations
1 Guest Faculty, NCWEB, Delhi Univeristy, IN
2 Assistant Professor, Department of Business Management, Technological Institute of Textile & Sciences, Bhiwani, IN
1 Guest Faculty, NCWEB, Delhi Univeristy, IN
2 Assistant Professor, Department of Business Management, Technological Institute of Textile & Sciences, Bhiwani, IN
Source
Global Journal of Research in Management, Vol 10, No 2 (2020), Pagination: 36-52Abstract
The purpose of this paper is to explore and analyse the existing research to establish linkages between the service quality and customer loyalty in life insurance sector. This study also focuses on different factor structure delineated by various authors in life insurance. On the basis of the existing studies it is viewed that there is positive relationship between service quality determinants and customer loyalty. Different authors have given different measurement dimensions of services relevant to life insurance sector. But still studies regarding measurement of service quality in insurance sector are still in conception. The study will help academicians to look into the insights of effect of service quality of customer loyalty and various dimensions for measurement of service quality in life insurance sector. Further it can be used to explore more specific dimensions of service quality in life insurance sector.Keywords
Service Quality, Life Insurance Sector, Service Dimension, Customer Loyalty.- A Comparative Analysis of Service Quality of Private Life Insurance Companies
Abstract Views :213 |
PDF Views:0
Authors
Affiliations
1 Maharshi Dayanand University, Rohtak, Haryana, IN
1 Maharshi Dayanand University, Rohtak, Haryana, IN
Source
Global Journal of Research in Management, Vol 11, No 2 (2021), Pagination: 01-19Abstract
Rapid digitization and globalization are leading to the existence of knowledgeable and more conscious customers. The companies have to win the battle in the minds of the customers for their success. The thought process, perceptions, and attitudes of customers are built on the quality of the experiences they had with service firms. Therefore private life insurance companies must be acknowledged with the customer perceptions of th,eir services. The paper focuses on the service quality of the top five private life insurance companies: ICICI Prudential Life Insurance, Bajaj Allianz Life Insurance, HDFC Standard Life Insurance, Max Life Insurance, and SBI Life Insurance companies. The study revealed that the service performances of the private life insurance companies are not up to the expectations of the customers. The study revealed that Bajaj Allianz Life Insurance has better service quality in comparison to the other four life insurance companies. Thus, the study discovered that customers are dissatisfied with the services of private life insurance companies. The private life insurance companies need to improve their tangibility, reliability, responsiveness, assurance, empathy, service convenience and service availability dimensions to positively enhance the customer perceptions of service quality of private life insurance companies. Private life insurance companies should improve their quality of service to enhance customer satisfaction. Private life insurance companies knowing the customer perceptions of their services can focus and formulate accordingly their service process.Keywords
Service Quality, Life Insurance, Perception, Expectation, CustomerReferences
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