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Limaye, Sudeep
- Consumer Perception on Ethics of Using Children in Advertising
Abstract Views :197 |
PDF Views:82
Authors
Affiliations
1 MIT Pune's MIT School of Telecom Management, Pune, Maharashtra, IN
1 MIT Pune's MIT School of Telecom Management, Pune, Maharashtra, IN
Source
SAMVAD: International Journal of Management, Vol 13 (2017), Pagination: 35-40Abstract
Market is crowded place and the commercial organization need to work towards getting the attention of the consumers. This has led to a focus on the emotions of consumers in the marketing promotions and the route used is using children. This study is to look at the research problem of ethical issues in use of children in marketing promotion by commercial organization by looking at ethics from the benefit and cost factors perspectives. The study focused on advertising in print and television. The study approach is descriptive and the respondents have been taken from six administrative divisions towns of state of Maharashtra and are tax payers. The responses were taken through a questionnaire. The Objectives of Study: To understand the conceptual bases of marketing promotion ethics and study the benefit and cost of using children in marketing promotion. This was identified by conducting factor analysis, chi sq. test for comparing responses for benefit and cost and testing their independence. Hypotheses for the Study: There is no significant relationship between responses on benefit and cost of using children in marketing promotion. The findings indicated that respondents overall see more benefits of using children in marketing promotion with benefit responses being more in favor than cost. The finding identified benefit and cost factors for considerations by consumers and clearly indicated that there is no relationship between benefit and cost factor responses. Study identified that there is a need for strong regulatory mechanism. The study has direct benefit to marketers as it provides a template for creation of promotional campaigns using children.Keywords
Children, Ethics, Marketing Promotion.Full Text
References
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- Child Labour (Prohibition & Regulation) Act, 1986
- Ferrell, O. C., Gresham, L., & Fraedrich, J. (1989). A synthesis of ethical decision making models for marketing. Journal of Macro- marketing, 9 (Fall), 55-64. https://doi.org/10.1177/027614678900900207
- Krugman, H. E. (1965). The Impact of Television Advertising: Learning Without Involvement, Public Opinion Quarterly 29(Fall), 349-56. https://doi.org/10.1086/267335
- Limaye, S., & Pande, M. (2014). The Indian advertising – how effective is the regulatory mechanism, khoj, Journal of Indian Management research and Practices, Special Journal Edition, Conference Proceedings, ISSN: 0976-8262, 30th Jan. DOI: 10.13140/2.1.2454.2082.
- Limaye, S., & Pande, M. (2014). Study of child labor in India– Magnitude and Challenges, ASM’s International Journal of Ongoing Research in Management and IT, e- ISSN: 2303-0065, DOI: 10.13140/RG.2.1.1328.9202.
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- Singh, R., & Vij, S. (2007). Socio-economic and ethical implications of advertising- A perpetual study, paper presented at the International Marketing Conference on Marketing & Society, 45-59.
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- Product Design Deliberations for Circular SCM to Promote Green SCM
Abstract Views :191 |
PDF Views:86
Authors
Affiliations
1 Symbiosis Skills & Open University, Pune, IN
1 Symbiosis Skills & Open University, Pune, IN
Source
Indira Management Review, Vol 11, No 2 (2017), Pagination: 67-75Abstract
Ensuring the supply of right product (or service) to right time, to right people, with optimized manner is fundamental expectation from any Supply Chain Management (SCM). However, unfortunately, the world’s resources are diminishing to cater to the need of SCM, also at another side the challenges of waste disposal is an irony. Green and Circular SCM is apparent elucidation on these issues.
In this paper, an attempt is made to highlight an innovative enhancement in Circular SCM (Reverse Logistics) model that ultimately support Green SCM. This paper proposes to focus on two aspects that make circular supply chain effective:
1. Provision of features for easy decomposition of used product during design phase of product, and
2. Establishing and maintaining the integrated channels for used product components.
Keywords
Circular SCM, Green SCM, Product Recycling, Reverse Logistics.Full Text
References
- Shultz, C.J. and Holbrook, M.B. (1999), “Marketing and Tragedy of the Commons: A Synthesis Commentary and Analysis for Action”, Journal of Public Policy and Marketing, Vol. 18(2), pp. 218–29.
- Srivastava, S.K. (2007), “Green Supply-chain Management: A State-of-the-art Literature Review”, International Journal of Management Reviews, Vol. 9(1), pp. 53–80.
- http://www.isustainableearth.com/green-products/what-is-a-green-product
- http://www.aalhysterforklifts.com.au/index.php/about/blog-post/advantages_of_reverse_logistics_5_reasons_it_should_be_implemented
- Bowersox, D.J., Closs, D.J. and Cooper, M.B. (2014), Supply Chain Logistics Management, McGraw Hill Education (India) Private Limited.
- Blanco, E. and Cottrill Ken (2014), “Closing the Loop on a Circular Supply Chain”, Supply Chain Management Review, Sep/Oct 2014.