Business Model Innovation through Value Delivery Differentiation: Multiple Case Studies

There are many highlights on value creation and value capture in the field of business model research since these are traditionally considered as core components of a business model. However, the concept of value delivery is open to question what does value delivery play a role in the concept of business model. In our research, we examined the roles of value delivery in a business model. Using multiple case studies of firms and its business model, we found evidence that differentiation of value delivery would impact business model innovation. This research proposes a theoretical framework for organizational capabilities to achieve successful value delivery differentiation. The results have implications for business model establishment practices.