Tourist Preference of Food and Beverage in South India with Special Reference to Madurai

The paper explores about the food preference and likings of the tourists in Maduri. As food being the integral part of the major revenue contributor. The objective of the study is to evaluate the preference of food by sample tourists and to analyze the impact of food and beverage experience during a tour. The study requires both secondary and primary data. The secondary data required could be gleaned from prestigious journals and reports the primary data could be collected from the respondents by the personal interview method. The findings reveal that the foreigners have really enjoyed the food and provided by our food and beverage outlets and the place could be suggested as culinary tourist destination of south India.