The Relationship between the Coaching Knowledge of the Taekwondo Instructors and Satisfaction and Loyalty of the Trainees

Objectives: To analyze the structural model of the coaching knowledge of the Taekwondo instructors and satisfaction and loyalty of the trainees. Methods/Statistical Analysis: The research selected the trainees of the Taekwondo studios located in Seoul and Gyeonggi area as the parent population of research subjects and took the samples of a total of 193 trainees using the convenience sampling method. The research was conducted using the questionnaire and the credibility of total variables was .648~.913. The data was analyzed using the CFA, correlation analysis and SEM analysis. Findings: First, it was identified that the coaching knowledge of the Taekwondo instructors had positive impacts on satisfaction of the trainees. The Taekwondo instructors are required to provide various programs and teaching methods to teach the trainees so that they can get interested and have fun. Second, it was identified that the coaching knowledge of the Taekwondo instructors had positive impacts on loyalty. This means that the higher coaching knowledge the instructors have the higher loyalty the trainees can have. Third, satisfaction of the Taekwondo trainees was identified not to have significant impacts on loyalty. This is the opposite to the advanced researches that higher satisfaction has positive impacts on loyalty. Improvements/ Applications: Instructors are required to make active efforts of participating and completing the education on various teaching methodologies in sports education, program development and implementation, understanding and evaluation of the learners to cultivate the coaching knowledge.